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Topic - social networking






ATTA Appoints Reckers, Petrak and Guzy to New Positions

To better support its growing membership base and expanding initiatives within the global adventure tourism industry, the Adventure Travel Trade Association (ATTA) today announced the appointment of Jason Reckers to the new position of operations director, Nicole Petrak to the new position of assistant editor, AdventureTravelNews.com, and Meredith Guzy as its newest business development team member.




Create a Cult-Like Following: Marketing Lessons from the Grateful Dead

Viral marketing and social networking have arrived on the scene after a long, strange trip indeed. As David Meerman Scott and Brian Halligan explain in their new book, the Grateful Dead were much more than a bunch of rock-and-roll geniuses; they were pioneers of the digital age marketing landscape.