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In this era of unprecedented digital disruption, strategies, plans and investments are all worthless if you don't have the right people with the right skills in place to implement them.
2015-06-24
For a stronger call-to-action among vacationers, leverage the right ad tech and strategies
2015-06-18
An alternative approach to creating multicultural contents... almost simultaneously developed and at lower costs.
2015-06-16
What Should Be Considered In Global Marketing Content?
2015-06-08
Mirroring other components of the campaign, the commercial features airline employees guiding families, business people and shippers to their destinations while highlighting the magnitude of the industry.
2015-06-04
In this video presentation Agnes Roquefort, SVP Revenue Management, Accor, explains how it is not the amount of data which counts, but having the right data at the right time to make the right decisions.
2015-06-03
The Starwood Preferred Guest® (SPG®) Credit Card from American Express, which earns you extra rewards on purchases, is now packed with even greater value. Today, American Express (NYSE:AXP) and Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) announced new benefits to the SPG Credit Card that will deliver more ease and convenience to Card Members.
2015-05-19
Gary Morrison, SVP & Head of Retail, Expedia, recently shared his insights into how mobile is fundamentally changing the way customers connect with travel brands and how they are innovating their product offering to capitalize on this channel.
2015-05-13
Escape the prison that your brand storytelling is trapped in and reach customers direct
2015-05-05
Attendees will learn the key elements that should make up a property’s content marketing strategy, essential in bringing the hotel’s story to life and ultimately resulting in a higher level of engagement and direct revenues.
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