Topic - Puzzle Partner

The Attention Economy

The Attention Economy: Breakthrough Study Reveals a Game-Changer for Travel Industry Marketing - By Ivana Johnston

In today's digital age, attention has become a scarce resource. Capturing and retaining the attention of consumers is essential for any business, especially travel industry executives. In a breakthrough study conducted by dentsu Media Americas, the power and influence of audio advertising on consumer behavior have been brought to light.

2023-09-11

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Mobile Booking Trends

The Travel Booking Conundrum: Closing the Gap Between Browsing and Transacting on Mobile - By Alan Young President, Puzzle Partner Ltd

In the report titled 'U.S. Mobile Shipping and Booking,' Phocuswright addresses one of the biggest challenges for travel and hospitality brands in today’s mobile-centric world; how to ensure that consumers book trips and hotels after their search process is completed and that they finalize their booking where they searched - using the mobile app.

2017-03-07

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Travel In 2017

An Insider’s Irreverent Guide to Travel in 2017 - By Alan Young President, Puzzle Partner Ltd

It’s been a heck of a year, hasn’t it? Most of us are ready to say a big Sayonara! to the hangover that 2016 has become. But really, on the whole, the travel industry had a pretty solid year. While next year doesn’t register signs of dramatic growth in the number of travelers, it does appear that travelers will spend more when they do travel.

2016-12-19

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2016 Phocuswright Conference

Eight Reasons Why Your B2B Thought Leadership Fails - By Alan Young President, Puzzle Partner Ltd

Traditional marketing is losing effectiveness, and more brands are relying on creating connections via thought leadership content marketing to build trust, credibility, influence and sales. It can help to establish your company as the firm with the best knowledge and insights within your marketplace - and if executed strategically, can help you gain access to hard-to-reach decision makers.

2016-12-12

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2016 Phocuswright Conference

2016 Phocuswright Conference: Top Picks for Presentations and Exhibitors - By Alan Young President, Puzzle Partner Ltd

This year's event has a line-up of intriguing presentations from top-shelf visionaries, along with some of the most exciting exhibitors from around the world. One of my favorite segments is The Innovation Summit, where companies battle it out on stage to pitch, demonstrate and face off with the Phocuswright Dragons, a panel of the industry’s most informed insiders.

2016-11-09

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Google Trips

Google Trips: A Step in the Right Direction - But Only a Step - By Alan Young President, Puzzle Partner Ltd

Google Trips got a good bit of attention on its recent release in September, but I’m not sure I understand the fanfare. Per Forbes, Google Trips is a 'fantastic... travel app you should download now.' Many hail it as a personalized travel app, but I’d argue it’s not quite there, yet.

2016-10-13

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Artificial Intelligence

Artificial Intelligence and Machine Learning: What Will Be the Impact on The Travel Industry? - By Alan Young President, Puzzle Partner Ltd

There has been a great deal of 'news' in our industry regarding the implementation and adoption of artificial intelligence (AI) within the travel industry. How will this happen and what will the adoption rate look like? More importantly, in a service based industry, what percentage of traveler will be open to this new wave of technology and who will dismiss it?

2016-10-05

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B2B Content Marketing

[INFOGRAPHIC] 12 Reasons Travel and Hospitality Brands Should Boost Their B2B Content Marketing in 2017 - By Alan Young President, Puzzle Partner Ltd

There’s a reason why CMOs at the largest tech brands report that content marketing is the second most important initiative, only behind measuring ROI. In fact, 75% of marketers are increasing investment in content marketing in 2017.

2016-09-21

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Experiential Travel

What is Experiential Travel and Why Does It Matter to Hotel and Travel Brands? - By Alan Young President, Puzzle Partner Ltd

When you’re traveling far from home, do you skip the standard tourist destinations in favor of atypical adventure? Do you set a rule that you will not eat at global chain restaurants you’re already familiar with, instead opting for local establishments? If so, you’re contributing to a growing trend in which travelers seek to immerse themselves in the local culture of a destination.

2016-04-13

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Technology Branding

3 Pillars of Effective Branding for Travel Technology Companies - By Alan Young President, Puzzle Partner Ltd

One of the most vital components of a successful company is an effective branding strategy that creates deep interest and loyalty among its targeted consumers. Although this is a clear focus in many industries, the branding of many travel technology companies speaks primarily to the functionality of products, while failing to connect with the emotional aspect of their target audience.

2016-04-05

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