Adventure Travel Emerges at ITB As Sector to Watch
Adventure travel will feature prominently at ITB-Berlin this year, as evidenced by the presence of the Adventure Travel Trade Association (ATTA) in the opening congress, Corporate Social Responsibility Day, during a panel and the ATTAs new AdventureConnect Peer-to-Peer exchange in Hall 4.1 - Adventure Stage. And, for the first time, IPKs ITB World Tourism Monitor report 2012/2013, includes a section devoted to adventure travel industry trends.