These two areas historic, cultural and architectural significance are expected to make them major tourist attractions as Saudi Arabias hospitality and tourism industry matures to welcome both local and international travellers.
Sojerns newest Global Travel Insights report is out with all the summer travel trends you need to plan the most effective marketing campaigns. Here, we look at the Middle East and Africa. Looking to attract these travellers?
Tourism in the Middle East has long been dominated by the high-end resorts in Dubai, Egypt and Jordan yet they could soon have a new challenger in their midst. Saudi Arabia is turning its attention to tourism and entertainment as it seeks to not only reposition its economy but also meet a pent-up demand for greater leisure options within its own population.
Sojern and Google collaborate to present the latest traveller attitudes and behaviours for the Middle East and North Africa (MENA) region.