Hospitality Trends
March, 18 2019
 
 
 
Redefining Gender at Work: How Companies Are Evolving
 
Redefining Gender at Work: How Companies Are Evolving
 
Even though awareness has increased, many workplaces are still struggling to create effective policies to address rapidly changing societal norms on gender. Read More
 
Hotel Construction Pipeline Europe
European Hotel Pipeline Soars Despite Economic Slowdown Throughout the Region
European Hotel Pipeline Soars Despite Economic Slowdown Throughout the Region
 
In the 2018 year-end report by Lodging Econometrics (LE), Europe’s total construction pipeline skyrocketed to 1,569 projects/243,947 rooms, a whopping 19% increase year-over-year (YOY), and the highest project and room counts ever recorded. Read more
 
PMS For Independents
'Maestro PMS Analytics BI Tool Gives Us the Ability to Target the Right Market with the Right Product at the Right Time'
'Maestro PMS Analytics BI Tool Gives Us the Ability to Target the Right Market with the Right Product at the Right Time'
 
Easy to Use Dashboards Show Room Nights, Revenues, ADR, RevPAR, Pace of Pick-up and Other Data Drivers for Simplified Forecast and Marketing Planning Read more
 
European Hotel Valuations
HVS Report - 2018 European Hotel Transactions (PDF Download)
HVS Report - 2018 European Hotel Transactions
 
This article gives an overview of hotel investment volumes in Europe in 2018, discussing trends and forecasts and providing a comprehensive list of single asset and portfolio hotel deals above €7.5 million. Read more
 
Humans And AI
Humans and AI: How to Improve Guest Services in a New Collaborative Way - By Raj Singh, CEO, Go Moment
Humans and AI: How to Improve Guest Services in a New Collaborative Way
 
It’s commonly known that assembly line workers often experience burnout from the repetitive, mind-numbing nature of their jobs. In their instance, though, there’s not much they can do on the job to battle their burnout and job dissatisfaction that still allows them to retain their jobs. It’s a take-it-or-leave-it situation. Read more
 
U.S. Airline Employment Trends
December 2018 U.S. Passenger Airline Employment Data
December 2018 U.S. Passenger Airline Employment Data
 
December’s 440,396 full-time equivalents (FTEs) was the highest December employment total since December 2002 (462,602 FTEs). Read more
 
Workforce Strategy
PwC Launches New Tool to Help Organisations Assess Their Workforce Strategy
PwC Launches New Tool to Help Organisations Assess Their Workforce Strategy
 
As organisations prepare for a future world of work that will look vastly different to today, PwC has launched a new tool allowing them to assess the maturity of their workforce strategy and compare it to others in their region and industry. Read more
 
Food Trends For 2019
SPM Communications Symposium: Top 2019 Food Trends
Food Trends For 2019
 
SPM Communications, a leading U.S. food public relations and social media marketing agency, hosted brand leaders and media for a presentation in February with award-winning registered dietitian to discuss 2019's top emerging food trends and the changing dietary landscape. Read more
 
The Chinese Traveler
Chinese Travellers: Why They’re the Guests French Hotels Can’t Afford to Ignore - by Antoine Aubrun, Country Manager – France, SiteMinder
Chinese Travellers: Why They’re the Guests French Hotels Can’t Afford to Ignore
 
It’s almost impossible to read through a hospitality or travel publication these days and not find the latest jaw-dropping statistic on the Chinese traveller market. Here’s one: according to The China Outbound Tourism Research Institute (COTRI), the number of overseas trips made within a year by Chinese tourists will exceed 400 million by 2030. And, another: in 2017, China led the world in its investments toward travel abroad, investing a total of US$258,000 million, according to the UNWTO. Read more
 
Hotel SEO
Why Backlinks Are Important for Hotel SEO
Why Backlinks Are Important for Hotel SEO
 
Backlinks are incoming links to your website from other websites. These links to your website are viewed as votes of confidence to search engines. It means your property’s website is important and relevant enough for other websites to link to and associate themselves with. Quality vs. Quantity of Backlinks: Read more
 
Hotel Digital Marketing
How to Organize Your Website Content Like Marie Kondo - By Nick Papa
How to Organize Your Website Content Like Marie Kondo
 
When Marie Kondo first published 'The Life-Changing Magic of Tidying Up' in 2011, best practices for website content were almost entirely different. Eight years ago, applying Kondo’s KonMari method to organizing your website would have been unheard of. Back then, landing pages were the name of the game - the more you could create, the better. But as the decade progressed, Google changed the rules. Read more
 
Hotel Marketing Advice
Create Helpful Website Content That Relieves Guest Pain Points
Create Helpful Website Content That Relieves Guest Pain Points
 
Here are two examples of hotel website content that helps solve problems and relieves guest pain points: Read more
 
Hospitality Social Media News
Hospitality Social Media Marketing News - March 15, 2019 Issue
Hospitality Social Media Marketing News - March 15, 2019 Issue
 
The hospitality industry never sleeps and social media doesn’t, either. This week’s edition of our biweekly newsletter discusses new changes to Facebook groups, expanded Promoted Pin access, clarification of YouTube policies, and some news about what Instagram is working on next. Read more
 
Market Report U.S.
US Monthly Real GDP Fell in February, First Decline in 40 Months
 
e-forecasting.com's February monthly real GDP, USmonthlyGDP™, dropped in February by an annualized month-to-month growth rate of 0.3% to $18,846 billion of chained 2012 dollars expressed at seasonally adjusted annual rates, following an increase of 1.1% in January. Read more
 
Market Report U.S.
March Consumer Confidence Falls for a Sixth Month in a Row
March Consumer Confidence Falls for a Sixth Month in a Row
 
e-forecasting.com™ earliest and final for the month US consumer confidence fell in March, following today's update of its predictive analytics database, derived from the largest in scope and size national consumer survey, conducted by Prosper Insights & Analytics™. Read more
 
Hotel Digital Marketing
Hospitality Digital Technology: Challenges, Priorities and Buzzwords - By Max Starkov
Hospitality Digital Technology: Challenges, Priorities and Buzzwords
 
Today’s typical online travel consumer is exposed to more than 38,983 micro-moments in a 60-day timeframe and visits an average of 18 websites via multiple devices across eight sessions before making a hotel booking (Google Research). With the explosion of the 'digital way of life', the customer journey has become increasingly complex, forcing hoteliers to overhaul not only their corporate and marketing strategies, but also their technology stack in order to engage, acquire, service and retain these digitally-enabled travel consumers across multiple digital touch points and across all digital channels and devices. Read more
 
Hotel Distribution Solutions
How To Survive, Even Thrive, Outside the Peak Season?
How To Survive, Even Thrive, Outside the Peak Season?
 
Seeing bookings slow down because of seasonality can be hard. It doesn’t have to be. Here are some marketing and revenue management tips to lift occupancy and maintain revenue during the low period. Read more
 
Travel Marketing
The Importance of Using LinkedIn Pulse to Build Trust, Awareness and Influence - By Alan E. Young
The Importance of Using LinkedIn Pulse to Build Trust, Awareness and Influence
 
Regardless of the industry, content marketing has long since been touted as one of the key differentiators to a company’s long-term success. After all, it’s one thing to have a great product or offering, but it’s another to have a great product or offering that is effectively packaged to the masses from a trusted company that seems to have everyone’s attention. But when it comes to establishing credibility, generating positive hype and growing your brand and business, what is the name of the game? Read more
 

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In Brief...
 

Crisis Management
Advance Planning is Critical to Anticipating and Managing Controversial Groups - By David Trumble

Market Report U.S.
U.S. Lodging Outlook Good Through 2020

Market Report U.K.
UK Chain Hotels Market Review - January 2019

Market Report San Francisco
HVS Market Report - San Francisco, CA - By John Berean

Market Report U.S.
Mixed YOY Performance for US Hotel Industry for Week Ending February 23rd - 2019

Market Report Canada
Canadian Hotel Industry Reports Slight RevPAR Increase (0.8 Percent) Week Ending 23 February 2019

Guest Feedback Platform
Louvre Hotels Group Selects TrustYou’s Feedback Platform To Strengthen The Guest Experience In Its Properties Worldwide

 
 
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