Topic - Travel Marketing

Regardless of the industry, content marketing has long since been touted as one of the key differentiators to a company’s long-term success. After all, it’s one thing to have a great product or offering, but it’s another to have a great product or offering that is effectively packaged to the masses from a trusted company that seems to have everyone’s attention. But when it comes to establishing credibility, generating positive hype and growing your brand and business, what is the name of the game? continue reading →

The question for travel brands becomes, how can our content marketing strategy evolve to meet the current demands of the travel industry and its respective new gen travelers? How is experiential content impacting travel brands and destinations? continue reading →

According to Phocuswright, travelers tend to have higher disposable incomes and a greater propensity to spend more in general. In fact, heavy travelers are super consumers. continue reading →

If you haven’t started thinking about your 2018 marketing strategy, now’s the time to get planning. We’ve put together eight tips to help you get your creative juices flowing early on. continue reading →

With 80% of users recalling a video ad they viewed in the past thirty days, it’s time travel marketers think about video beyond just a brand awareness tool. In the past, it’s been hard to understand where video should fall in your channel mix and what it truly influences. continue reading →

Previously, one of the best formats for driving brand awareness has been TV advertising. However, a shift is happening: Adidas may be the first brand that announced it’s stepping away from TV advertising, but it won’t be the last. continue reading →

What better way to tell your travel brand’s story than through the most engaging and inspirational medium we have—video? From gorgeous destination shots or humorous anecdotes to the latest in 360-degree and Virtual Reality, travel marketers are already taking advantage of the 200M+ video hours watched daily on Facebook and YouTube. continue reading →

In order to understand how the wanderlust bug has struck travelers around the world, Sojern’s latest Global Travel Insights report digs into spring travel planning patterns. We’ve pulled together the most interesting North American travel trends as well as ways to turn these insights into strategic marketing campaigns. continue reading →

The New Year isn’t just about making goals for personal growth. It’s about setting the groundwork to ensure that your business is set to reach new heights! Here are our top tips for making the most of 2017. continue reading →

Iceland, known for volcanoes, glaciers and the northern lights, is becoming a booming tourism destination as we wrote in the most recent Sojern Data Point column. The country has seen an impressive increase in tourism, with the number of people visiting Iceland each year surpassing its total population. At Sojern, we wanted to focus on Iceland tourism in order to understand its recent successes and the potential causes. continue reading →