Bad news. The cart abandonment rate in the travel industry is higher than any other - with abandonment rates of 81%. The good news is, weve researched and benchmarked the global top 50 travel websites to bring you the best practice on reducing booking abandonment while keeping your customers happy.
Google - love it or hate it - plays an important part in almost every part of the travel ecosystem.
New Brand Aligns with Companys Focus on Experience-Based Travel
Make no mistake - the entry of Amazon into the online travel business could have far-reaching consequences, especially for the powerful online travel agency incumbents.