AFAR Umapped Partnership

AFAR and Umapped Join Forces to Connect Award-Winning City Guides and a Personalized Itinerary Experience

Partnership delivers a seamless solution with curated destination content, recommendations and personalized itineraries, providing extraordinary travel experiences and inspiring more travel bookings for travel providers
AFAR & Umapped logos
AFAR and Umapped Join Forces to Connect Award-Winning City Guides and a Personalized Itinerary Experience


AFAR and Umapped today announced that they have joined forces to bring AFAR’s critically acclaimed destination content and Umapped’s award-winning collaborative itinerary technology to leading travel providers, advisors and suppliers. 

The new partnership will enable travel providers and advisors who utilize the Umapped platform to serve their clients with curated content and recommendations to enhance their travel experience and monetize new opportunities. AFAR’s unique destination information will increase client engagement with the ability to build trip plans in both Umapped and on 

Joe Diaz, Co-founder and Chief Product Officer of AFAR Media explains, “Our relationship with Umapped makes it seamless for travel providers to access AFARs content to engage and sell to their clients throughout their journey - whether they are advising their clients about new destinations, preparing proposals or sending them off on their journeys.   AFAR editors work closely with local experts and influential ambassadors to create over 200 guides for cities, countries, and regions around the world, with over 90,000 points of interest. The fact that all of these points of interest come with high-quality images, descriptions, maps, practical information, travelers' comments, and the ability to save into personalized lists makes AFAR's content award-winning and unique.” 

White labeled for travel brands, Umapped delivers the only experiential itinerary platform to enable efficiencies and frictionless commerce between travel suppliers, agencies and consumers. With a unique collaborative approach to itinerary management, Umapped makes it seamless for travel companies to stay engaged with their clients and connect with industry partners. 

“Having access to AFAR content is just one more amazing benefit that our advisors can now bring to their clients in the SmartFlyer app powered by Umapped,” said Michael Holz, CEO of SmartFlyer. 

After consolidating all elements of a trip, the proprietary Umapped technology analyzes itinerary data and traveler information in real-time to promote personalized content and relevant offers that drive loyalty and bookings. Key functionality includes 2-way group messaging, push notifications, and social features. Travelers can build on their itineraries in real-time, share recommendations with friends and discover new adventures. 

“AFAR’s global destination content is thoughtfully curated and packaged, further enriching the collaborative itinerary experience that Umapped offers,” adds Lisa Israelovitch, CEO of Umapped.  “We couldn’t be more excited to provide our partners with full access to AFAR destination content as a significant added value platform enhancement.” 

To learn more about AFAR, please visit 

To learn more about the Umapped Collaborative Itinerary & Experience platform, go to Travel advisors are invited to start a free trial featuring AFAR content and register for an upcoming webinar. 

About AFAR Media  

AFAR Media is dedicated to inspiring and enabling deeper, richer, and more fulfilling travel experiences. AFAR launched as a print travel magazine at the height of the recession in 2009 to approach travel in a way that no other media publication was doing and has grown into the most critically acclaimed multiplatform travel media company, with the most traveled and most influential audience. Based in New York and San Francisco, AFAR’s diverse portfolio of platforms includes: AFAR magazine;; Learning AFAR, a non-profit program that introduces the importance of travel to high school students; and AFAR Experiences, an immersive travel event series. 

About Umapped

Umapped is the award-winning collaborative B2B itinerary and experience platform for the travel industry. Available as a white label and API solution, Umapped helps leading travel providers and advisors engage with their customers at every stage with media-rich consolidated mobile itineraries with real-time messaging, relevant offers and content. The pioneering platform also maximizes productivity and streamlines business workflow. With the Umapped API, developers can easily incorporate the unique functionality as part of their own applications and solutions. To learn more visit

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