UNWTO World Tourism Barometer

Southern and Mediterranean Europe, North Africa and the Middle East Drive Tourism Growth Through October 2017

Destinations around the world welcomed 1.1 billion international tourists between January and October 2017, according to the latest UNWTO World Tourism Barometer. This represents a 7% increase on the same period of last year, or 70 million more international arrivals. Strong demand for international tourism across world regions reflects the global economic upswing.

The strong tourism demand of the earlier months of 2017, including the Northern Hemisphere summer peak season, was maintained through October. Destinations worldwide received a total of 1,127 million (+7%) international tourist arrivals (overnight visitors) in the first ten months of the year, 70 million more than in the same period of 2016. Results were driven by sustained growth in many destinations and a firm recovery in those that experienced declines last year.

In particular, destinations in Southern and Mediterranean Europe, North Africa and the Middle East showed extraordinary strength. Growth in international arrivals exceeded 7% in all destinations of Southern and Mediterranean Europe, with a rapid recovery seen in Turkey and double-digit increases for most of the region's other destinations. In North Africa and the Middle East, Egypt, Tunisia and Palestine rebounded strongly from previous years’ declines, while Morocco, Bahrain, Jordan, Lebanon, Oman and the United Arab Emirate of Dubai all continued to report sustained growth.

Strong demand for international tourism across world regions reflects the global economic upswing.

“These robust results, the best we have seen in many years, reflect the sustained demand for travel around the world, in line with the improved global economy and the rebound of destinations that suffered declines in previous years,” said UNWTO Secretary-General Taleb Rifai at the 2nd UNWTO/UNESCO Conference on Tourism and Culture, held on 11-12 December in Oman.

“As we gather in Oman for this important event, we must acknowledge the strong resilience of tourism reflected in the continuous growth in many destinations of the Middle East, and the rapid recovery in others. Tourism brings benefits to local communities and visitors through the promotion of peace and mutual understanding and, as this event highlights, respect for cultural heritage and values.” Mr. Rifai added.

Regional Results

Europe (+8%) led growth in international arrivals in the first ten months of 2017, driven by remarkable results in Southern and Mediterranean Europe (+13%). Western Europe (+7%) rebounded from weaker results last year, while Northern Europe (+6%) enjoyed ongoing solid growth. Arrivals in Central and Eastern Europe grew 4% between January and October 2017.

“Europe and Africa (+8% each) are the fastest-growing regions in international tourism.”

Africa (+8%) was the second fastest-growing region over this period, thanks to a strong recovery in North Africa (+13%) and the sound results of Sub-Saharan Africa 

(+5%).

In Asia and the Pacific (+5%) results were led by South Asia (+10%), with South-East Asia (+8%) and Oceania (+7%) also enjoying a robust increase in arrivals. North East Asia (+3%) recorded more mixed results, with some destinations reporting double-digit increases, and others, declines.

South America (+7%) continues to lead growth in the Americas, where arrivals overall increased by 3%. Central America and the Caribbean both grew 4%, with the latter showing clear signs of recovery in October in the aftermath of hurricanes Irma and Maria. In North America (+2%), robust results in Mexico and Canada contrast with a decrease in the United States, the region’s largest destination.

Results in the Middle East (+5%) through October were mixed, with some destinations rebounding strongly and others continuing to report sustained growth, but the regional average was weighed down partly by a few that showed declines.

Strong recovery of outbound tourism demand from Brazil and Russia

As for outbound markets, 2017 is marked by a strong pickup of expenditure on international tourism in Brazil (+33%) and the Russian Federation (+27%) after some years of declines.

Most of the other source markets continued to grow at a sustained pace. Among the top 10 source markets, China (+19%), the Republic of Korea (+11%), the United States and Canada (both +9%), and Italy (+7%) reported the fastest growth in international tourism expenditure. Expenditure from Germany, the United Kingdom, Australia, Hong Kong (China) and France grew between 2% and 5%.

Relevant links:

UNWTO World Tourism Barometer

UNWTO Tourism Highlights 

Infographics as of July 2017



Logos, product and company names mentioned are the property of their respective owners.