Successful Travel Brands
How Travel Brands Capitalise Emotional and Functional Relationship With Customers - Netimperative
Successful travel brands fit into two categories of customer engagement approach: functional or emotional. But a universal truth for all travel brands is the importance of connecting on a personal and emotional level in order to build long-term relationships, then underpin this experience with quality service and appealing prices.
Excerpt from Netimperative
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