|Whitepaper: Does Virtual Reality Have a Place in Travel?|
EyeforTravel's latest whitepaper titled Does Virtual Reality Have a Place in Travel? looks at consumer perceptions of VR, scope for market growth, and case studies of travel brands including Marriott, Best Western and Shangri-La and Matoke Tours.
The travel industry is driven by inspiration - an industry that leverages curiosity, realizes experiences and opens us up to the world.
If experiences are the currency of the travel sector, and inspiration is the key to loyalty, the use of virtual reality (VR) technology would seem like the perfect match.
However, the real question is: is there a consumer need for VR? And more importantly, what is the applicability and affordability of this technology as a tool in travel?
Global Events Director
Logos, product and company names mentioned are the property of their respective owners.