U.K. Travel Trends

UK Emerging Local Destinations 2017

Close-up of sunglasses at a beach
UK Emerging Local Destinations 2017


This year, trivago.co.uk reveals the UK’s emerging local destinations as part of their annual Global Summer Trends research.

Using exclusive price data from the past two years on trivago platforms around the world, trivago has identified the destinations that have seen the largest increase in local popularity over this period from UK users.

Wareham, Dorset is the number one emerging destination for British holidaymakers in the UK. Wareham is the destination that has seen the largest increase in searches on the UK trivago platform.

Three of top ten towns are in Yorkshire, making it the most featured region in the results; Bridlington, Thirsk & Kingston-Upon-Hull are in fifth, sixth and tenth place respectively.

Norfolk is the second most featured region, with Hunstanton (fourth place) and Cromer (ninth place) both seeing great increases in popularity.

The Welsh town of Barmouth, the only destination outside of England to feature, is the third local favourite.

Over the channel, France’s top local destination is Chessy, well known as the location of Disneyland Paris, whilst Ibiza’s neighbouring island, Formentera, takes the top spot for the Spanish.

Top 10 Local Trending UK Destinations

Table - Top 10 Local Trending UK Destinations
Eleanor Kutylowski, External Relations: 

‘These results will be a breath of fresh air for travellers seeking to beat the crowds; holidaymakers heading to one of our top ten will be exploring the UK’s emerging gems over the established tourist hot spots.

Yorkshire really is the place to be this summer, with three towns making it to the top ten. This includes the UK Capital of Culture for 2017, Kingston-Upon-Hull.

With eight out of the ten results being coastal, there are some perfect options for sunseekers planning a summer staycation.

Global results highlight the location of Disneyland Paris as well as the beautiful Spanish island of Formentera as local favourites; an impressive comparison for the top ten British towns!

With increasingly more people favouring local and authentic travel experiences, this is a great resource for those yet to book their summer holiday, helping Brits pick out a trending destination that has been tried and tested by locals.’

About the data

This data shows destinations that have been rapidly gaining popularity on trivago platforms across the world, looking at searches from the past two years. Each destination has at least 35 hotels to be included in the UK list.

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