London is the most talked about travel destination on Twitter, with the words ‘London’ and ‘travel’ tweeted together more than 630,000 times in 2015, 200,000 times more than the next most popular cities, Paris, New York, Rome and Tokyo according to data from London & Partners, the Mayor of London’s promotional company, and Spredfast.
In fact, the word London alone was tweeted more than 81 million times in 2015 and some of the words most commonly tweeted in association with London include, ‘art’, ‘travel’ and ‘fashion.’
London’s top visitor attractions also generated huge amounts of Twitter traffic. The Coca-Cola London Eye was the most tweeted attraction in the capital last year. Separate research has also shown that:
- London has been Googled more than any other capital city since 2004*
- London is the most ‘selfied’ city on Instagram
- Social media has an increasing influence over holiday choices, and 89% of those recently surveyed had used social media at some stage of their holiday
The data coincides with the launch of ‘Fans of London’ a campaign from VisitLondon.com, the GREAT Britain Campaign, British Airways and Hilton, to celebrate the blockbuster events and anniversaries across London this year. Highlights include: the Queen’s 90th Birthday, Shakespeare 400, Harry Potter and the Cursed Child, and the world’s first Rolling Stones exhibition.
Fans of London launches with a series of films. The first follows the journey of Christine Meer, a dedicated American fan of the British Royal family. Christine was given VIP access to London’s Historic Royal Palaces, as well as a Royal makeover.
Royal super fan Christine Meer from Columbus Ohio said: “To come to London for the very first time and experience the palaces as an insider was like a dream come true for me.”
“Fans of London features something for all.” Chris Gottlieb, Chief Marketing Officer for London & Partners, said: “We wanted to shine a spotlight on the unmissable events happening across the city this year, attracting new international audiences to experience and share the very best that London has to offer.”
Sara Dunham, British Airways' Head of Marketing, Retail and Direct, said: "At British Airways we love to make amazing things happen and look forward to welcoming Fans of London over Spring."
Aligi Gardenghi, Vice President Marketing Europe, Middle East & Africa at Hilton Worldwide said: "As fans of London we are excited to be involved in the London & Partners campaign and look forward to setting the stage for incredible and heartfelt experiences for our guests and visitors to the capital.”
*Google data from a comparison of over 200 capital cities of the countries listed as UN member states and observers.
London is the Most Talked About Travel Destination on Social
|Number of mentions (tweets) of the top 5 cities associated with the word "Travel" over the past year (Feb 2015 - Jan 2016). Compiled by Spredfast.|
Top 5 Tweeted London attractions
|Taken from Top 10 attractions compiled by VisitLondon.com, based on visitor figures provided by ALVA and Merlin.|
Coca-Cola London Eye
National History Museum
Tower of London
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