Global Spa & Wellness Summit Unveils 2014 Theme 'Fast Forward'

Futurist speaker Dr. Kjell A. Nordström to keynote event; Moroccan Agency for Tourism Development named as Titanium Sponsor

Travel Industry Wire The Global Spa & Wellness Summit (GSWS) today unveiled its futurist theme - Fast Forward - for its 8th annual event taking place September 10-12th at the Four Seasons Resort Marrakech, Morocco. The event, which is considered the world’s most prestigious gathering of business, government and academic leaders in the wellness, travel and spa industries, is expected to attract a record number of attendees. The 2nd annual Global Wellness Tourism Congress (GWTC) will take place concurrently on September 10th.

Global Spa & Wellness Summit Logo“This year, the Summit is hitting the Fast Forward button,” said Susie Ellis, GSWS Chairman and CEO.  “Our agenda and keynote speakers will be focused on looking closely and creatively at the future of spa and wellness, from new technologies that will transform our businesses and the way wellness gets delivered; to the future of design; to exploring the latest in brain science and its implications; to the next wave in retailing; to presenting crucial, new research that will illuminate and shape our industry’s future path.”

Dr. Kjell A. Nordström, a Swedish economist, futurist thought-leader and renowned co-author of Funky Business, is the Summit’s first announced keynote speaker, in what will be a prestigious, high-profile line up of future-focused thinkers. His provocative presentation will analyze a future global world marked by seismic shifts in demographic and consumer realities: “The future is urban and female. The influence of countries and men is fading away - prepare yourselves for Amazonia,” says Nordström.

About Dr. Kjell A. Nordström

Dr. Kjell A. Nordström holds a doctoral degree in International Business from the Stockholm School of Economics. His research and consulting focus is on the areas of corporate strategy, multinational corporations and globalization.

He has published three books (co-authored with Jonas Ridderstråle) and numerous articles on the internationalization process of firms. His books (Funky BusinessKaraoke CapitalismFunky Business Forever) have been featured on CNN and CNBC and appeared in FortuneFast CompanyTime MagazineFinancial TimesParis Match, etc. Funky Business was an international bestseller and was translated into 32 languages. Funky Business Forever (2008), his long awaited update takes a look back on the later half of the millennium’s first decade, and provides evolved thinking and commentary in a way that is truly “funky” and down to business.

 Titanium Sponsor - Moroccan Agency for Tourism Development

The host country sponsor of the 2014 event, the Moroccan Agency for Tourism Development (SMIT), has also committed to the Summit’s highest level of sponsorship – Titanium. This generous support is in addition to SMIT’s responsibilities as the co-organizer of the Global Wellness Tourism Congress.

“Interestingly, Morocco ranks among the top 10 nations worldwide for wellness tourism growth through 2017 and is expected to have an annual growth rate of 14.7 percent, 60-plus percent faster than the global average,” said Ellis. “SMIT has proven itself incredibly forward thinking when it comes to realizing the potential of wellness tourism and attracting investment, making them a perfect partner for the 2nd annual GWTC.”

“We are proud to welcome the 8th annual Global Spa & Wellness Summit (GSWS) to Marrakech, Morocco. This event embodies our commitment to promote Morocco as a worldwide recognized wellness destination,” said Imad Barrakad, CEO, Moroccan Agency for Tourism Development. “As host sponsor and co-organizer, we look forward to bringing the leaders in spa and wellness together and introducing them to Morocco’s unique spa heritage – including Moroccan Hammams and our increasingly popular export, Argan oil.

For more information, visit or email Alexandra Plessier at For sponsorship information, contact Executive Vice President Sallie Fraenkel at

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