Dana Communications officially announced the welcome of two new team members to the agency: Stephen Sharp has been appointed to the position of Director of Interactive, and Westley Hackmann to the role of Senior Account Executive. In addition, Dana’s former Media Planner, Karen Paton, has been promoted to the position of Media Director.
As Director of Interactive, Sharp will be responsible for developing effective digital strategies for Dana’s clientele. Working closely with each one, he will be tasked with enhancing current interactive objectives and utilizing his unique experience in collaborating with both the creative and media teams to ensure alignment with current technology trends and best practices for the industry.
Prior to joining the Dana team, Sharp managed creative and interactive services groups at a New Jersey marketing agency. His previous experience spans creative and interactive roles at companies including Experian CheetahMail, PRMC Advertising, Bates Advertising/CCG.XM and Siemens Medical Systems. He is a graduate of The School of Visual Arts in New York City, NY, as well as a member of Creative Directors Worldwide.
“The term ‘interactive’ goes further than just websites,” said Sharp. “It defines a wide array of online tools that marketers can use to develop deeper, more meaningful relationships with consumers. From email and social media to SEM and digital video, only a carefully blended marketing mix customized to meet the specific needs of the end user will maximize client success.”
Hackmann also comes to Dana with proven success in a fast-paced agency environment. Skilled in developing and implementing strategic communication campaigns that integrate media buying, public relations, advertising, website development, marketing, internal communication and social media, Hackmann will manage various accounts to deliver measurable results to Dana’s clients. A graduate of Fairleigh Dickinson University, Hackmann brings account experience from his previous roles at other New Jersey-based marketing firms.
Hackmann commented on his new position by saying, “I am very excited to be a part of the passion that is Dana Communications. I have always believed that passion breeds great ideas, and we are in the business of bringing great ideas to life. I am looking forward to working with such a proven, professional company to deliver these great ideas and help our clients achieve their goals.”
In Paton’s new role, she will be responsible for recommending media strategies, creating media plans, overseeing media budgets and supervising the execution and buying of media placements. Karen began at Dana in 2005 and has extensive experience in media planning for hospitality clients. In her time at the agency, she has forged strong relationships with both clientele and the travel and hospitality media.
According to Paton, “My media philosophy centers on creating strong partnerships with clients, advertising outlets and coworkers to produce actionable, effective media plans that achieve our clients’ goals. I look forward to embracing the challenges and opportunities in becoming the Media Director at Dana, and I can’t wait to build new relationships while strengthening the existing ones.”
Dana Communications has become one of the most sought-after lifestyle marketing agencies, specializing in creative brand strategy and both traditional and interactive advertising. The company celebrated 30 years in business in 2010 and maintains offices in New York City, Hopewell, New Jersey, North Carolina and Los Angeles, California. For additional information about Dana, visit www.danacommunications.com.
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