Northstar Travel Group today announced that Jeff Higley has been named president of the BHN Group.
Higley, currently Senior Vice President of Communications Strategy for STR Global and Content Strategist for Hotel News Now, will assume the role on May 6, reporting to Alicia Evanko, Senior Vice President, Events, Northstar Travel Group. BHN Co-Founder, Jim Burba, will transition to the role of strategic advisor.
The BHN Group is the leader in developing and organizing conferences for the hotel and tourism investment community, producing ten hotel investment conferences worldwide including the Americas Lodging Investment Summit, or the “ALIS Conference”, the largest hotel investment event in the world.
“For the past nearly 35 years, I have had the privilege of bringing the global hotel investment community together to network, learn and conduct business,” Burba said. “Working with our great partners and the incredible team at BHN, we built an amazing portfolio of events around the world. The first step in transitioning this portfolio to even greater heights was the sale to Northstar two years ago. I am delighted that we have now found the perfect successor for my role in Jeff Higley. I have known Jeff for nearly two decades and have tremendous respect for his knowledge of the industry, his leadership skills and vision. I look forward to my new role, assisting Jeff with the transition and serving as a resource and advisor.”
Higley, who directed the Hotel Data Conference for STR, has covered the hotel industry for nearly 25 years, most recently for Hotel News Now, and prior to that, Hotel & Motel Management (now known as Hotel Management). During that time, he interviewed and wrote about people at all executive levels of hospitality, from CEOs to general managers, and covered topics ranging from major industry transactions to property-level issues.
“It’s exciting to be joining the exceptional BHN Group and to build upon the rich legacy Jim and the team has developed,” said Higley. “I’m eager to help add value, depth and breadth to these premier hotel investment events.”
Evanko said, “We’re thrilled to welcome Jeff to the team and are looking forward to continuing our relationship with Jim Burba in his advisory role. Jeff is a highly experienced leader and brings a wealth of experience and knowledge that will help The BHN Group grow and bring tremendous benefits to all who attend the conferences.”
The first conferences that will have Higley at the helm will be the Hotel Opportunities Latin America (HOLA) and Caribbean Hotel & Resort Investment Summit (CHRIS), taking place May 20 – 23, 2019 in Miami.
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