The Global Business Travel Association (GBTA) announced Sehrab Grewal has joined WINiT by GBTA as the new Vice President of Business Development and Head of Consulting.
“As WINiT continues its growth and global expansion as a business unit of GBTA, we are thrilled to welcome Sehrab to help shape the future of WINiT,” said Michael W. McCormick, GBTA executive director and COO. “Her 20 years of experience in business travel strategy, consulting and stakeholder management will be a tremendous asset for organizations looking to partner with WINiT and drive positive change for the career mobility of women in travel-related industries.”
Grewal comes to GBTA from J.D. Power where she led strategic global relationships with major hotel, airline, airport, car rental, OTA, cruise lines and travel associations in measuring and managing the customer experience. Sehrab’s work included partnering with senior executives to drive continuous performance improvement through research, advisory and consulting solutions. These solutions included customer experience, loyalty program, NPS and digital benchmarking, and customer experience measurement and management for B2C and meetings and events businesses. Throughout her career, Sehrab has worked for industry leaders such as Starwood, Best Western and others where she held leadership positions with responsibility for marketing and sales performance, loyalty acquisition and retention and stakeholder management.
WINiT is a network of over 3,000 women and men focused on delivering career development services, resources and programs to women in travel-related industries. WINiT is an educational organization that, through generous support, provides Members with a variety of unique opportunities including leadership and industry training, mentoring, recruiting, career search services, as well as educational, inspirational, and networking events. For more information, visit www.winitforwomen.org.
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