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How Instagram Has Transformed How People Choose Their Next Vacation Destination - Global News

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How Instagram Has Transformed How People Choose Their Next Vacation Destination

Excerpt from Global News

Instagram may be changing our brains, but it's also changed how people choose their next adventure.

People might see a photo of a destination on their feed and decide to book their tickets minutes later.

With over 346 million posts on #travel, it's clear that Instagram is not only a getaway from our day-to-day lives — but a gateway to an actual destination as well.

In fact, a Facebook study found that 67 per cent of travel enthusiasts on Instagram use the platform to look for inspiration for new places to travel to. And a similar number (62 per cent) used Instagram to build excitement for new trips.

One country that has seen an uptick in tourists thanks in large part to Instagram, is Iceland. 

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