Trip Research

What Inspires U.S. Travelers? - PhoCusWright

Excerpt from PhoCusWright

Trip inspiration comes from all directions. While more Americans traveled for leisure in 2017 compared to the previous year, understanding what motivated these trips and how they took shape can be tricky. In addition to deciding where to go, travelers are faced with figuring out how much to spend, whom to travel with and how to get there.

Phocuswright fielded a consumer survey earlier this year targeting U.S. adults who took at least one leisure trip at least 75 miles from home in the past 12 months that included paid lodging and/or air travel. Here are the highlights from the research.

It's a no-brainer that travelers value the ease of getting to a destination. But our latest survey also found food and dining as an extremely important factor when choosing a destination. A significant amount of these travelers, 30%, started their research for their trips on a mobile device.

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