The Global Business Travel Association (GBTA),and The Institute of Travel Management (ITM) have announced the creation of a new London-based event for the managed travel and meetings sector. The joint venture is part of a deeper, collaborative partnership between both associations.
The announcement was made yesterday at GBTA Convention 2018 in San Diego, California. Leaders from GBTA and ITM made the announcement in front of the Convention’s nearly 7,000 attendees.
GBTA is focused on supporting our one global community by continuing to deliver industry leading events in conjunction with our valued partners,” said Christle Johnson, GBTA president. “We are so pleased to work with ITM to expand our respective communities and add value to our collective global membership base.”
The new joint venture will kick off with an event, focused on Strategic Meetings Management, that will take place in the Royal Horseguards Hotel, London on 31st January 2019. ITM and GBTA, as well as the broader GBTA European partnership network, will deliver the event.
“ITM is the market leader in the UK and Ireland and has built a strong reputation in the industry for excellence,” said Karen Hutchings, ITM chair. “The expansion of our relationship with GBTA will allow us to further leverage our respective assets and deliver world-class events and education for years to come.”
As long-time partners, GBTA and ITM view this as a natural next step and an important one to meet the needs of their collective memberships in a post-Brexit world.
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