Excerpt from Travel Daily
Travel companies should ramp up their email marketing as email is still the preferred way of nearly a third of millennials across the Asia Pacific in receiving travel recommendations or updates.
Findings of Journey of Me Insights: What Asia Pacific Millennial Travelers Want revealed that 31% of travellers ages 18 to 30 years old prefer getting communication via email. This is followed by receiving travel updates through social media with 23%.
However, in Thailand and Indonesia, millennials prefer social media as their main communication channel with 50% and 34%, respectively.
Power of email marketing
Agency Analytics published the same result last year, email drives more customer engagement, click-throughs, and conversions.
The article continued by saying that email marketing has the highest ROI. The median ROI for email is 122%. The following are some of the reasons that support the aforementioned findings:
People check email more frequently – More than half of internet users check their email first thing in the morning, even before looking at Facebook, doing a Google search, or even checking the weather. 9 out of 10 email users check their inbox at least once a day. Chances of your recipients seeing the message are high.