20% of Global Tourists Are From China - Are You Engaging The Chinese Market Effectively?
Cashing in on outbound Chinese travelers is a challenge these days. Research in recent years has shown that the appetite for outbound travel is still strong and that people are traveling more frequently. But Chinese tourists are spending less than before.
The potential for a slowdown in the outbound tourism market is forcing Ctrip.com International to shift strategic priorities, something that all major online travel agencies catering to the China market will have to consider.
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