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Industry Experts

Lean, Green, Money Saving Machine: How to Integrate Travel and Meetings - By Heidi Daniels

I like to use the term 'treetings' to describe the combined spend category of travel and meetings. Companies should 'treet' themselves to bigger and better benefits by leveraging the power of a fully aligned travel and meetings strategy. All cuteness aside, leveraging the totality of all spend within a comprehensive approach can lead to so many benefits in a time of steadily rising travel and event costs.

Technology

Preparing Travel for the Future of AI Search

Predicting the speed and shape of how search marketing will be changed by artificial intelligence is an impossible task. But marketers should take one thing for granted: Search marketing in Google should stay on top of the priority list for the foreseeable future.