In a survey conducted by The GO Group, respondents said they planned on traveling more for business (15%) and leisure (21%) in 2017 than in 2016. Peoples reason for travel plays a significant role in their search and booking patterns. So, if you are primarily trying to reach one traveler type over the other, youll need to market to them in different ways.
JetBlue Takes First Place; United Is Lowest-Scoring Legacy Airline; Spirit Lands in Last
The reporting carriers canceled 1.5 percent of their scheduled domestic flights in February 2017, an improvement over both the 1.6 percent cancellation rate posted in February 2016 and the 2.0 percent rate in January 2017.
The average domestic air fare decreased to $347 in the fourth quarter of 2016, down 6.1 percent from $369 in the fourth quarter of 2015, adjusted for inflation.