With environmental pressure mounting, rail is increasingly becoming a priority for governments, and Ctrip is steaming ahead. Sally White reports
B2B travel conference organiser EyeforTravel has released a new report that explores the Chinese outbound travel market, with particular focus on Chinas largest distribution platform, Ctrip.
According to the World Economic Forum, digitisation in the aviation, travel and tourism industries is expected to create up to USD305 billion in value through increased profitability up to 2025. This should make digitisation a key priority for the travel industry, however, achieving a strong platform to do so is proving difficult for travel brands. This is one of the findings from the new Understanding Customer Behaviour Through Demand-Based Analytics white paper from EyeforTravel and Datumize, which is free to download now.
The hospitality industry, benefiting from surging tourism worldwide, is scrambling to keep up with demand while remaining aware of the potential pitfalls from the deluge of tourists.