Lookback windows are crucial for any travel marketers attribution model, because they assist you in measuring your marketing strategy. To help you understand this concept, lets review the five Ws of lookback windows.
Expedia, Inc. (NASDAQ: EXPE) and Travelport (NYSE: TVPT) have today announced an expanded European partnership which sees Expedia extend its use of Travelport's Travel Commerce Platform in multiple European countries.
Where does the intermediarys relationship with the customer end and the airlines begin and what exactly is a direct booking? When you gather travel distribution execs together, inevitable discussions ensue around collaboration, emerging technologies and the power of Google and other companies including Facebook termed gatekeepers, but, a recent event sought to move the debate on a little.
Personalization: Moving Beyond the Buzzword