Search Surprises: Still Room for Competition in Travel
Lookback windows are crucial for any travel marketers attribution model, because they assist you in measuring your marketing strategy. To help you understand this concept, lets review the five Ws of lookback windows.
Bad news. The cart abandonment rate in the travel industry is higher than any other - with abandonment rates of 81%. The good news is, weve researched and benchmarked the global top 50 travel websites to bring you the best practice on reducing booking abandonment while keeping your customers happy.
As Instagram pips a billion users travel and is tipped to be the fastest growing social network in 2018, the industry cannot ignore the importance of how things look