Bad news. The cart abandonment rate in the travel industry is higher than any other - with abandonment rates of 81%. The good news is, weve researched and benchmarked the global top 50 travel websites to bring you the best practice on reducing booking abandonment while keeping your customers happy.
Google - love it or hate it - plays an important part in almost every part of the travel ecosystem.
On July 20, Sweden's Patent & Market Court asserted that Booking.com's narrow price parity clauses (which dictate that a hotel cannot offer a better price on its own website than on the OTA) had the potential effect of restricting competition in the online travel market.
Discussions around who owns the customer are not new, with the idea of portable profiles often mooted at conferences. But what if it was a big brand such as Amazon, Google or even Booking.com?