New Data Reveals Dramatic Bottom Line Impact
This year, more than ever, having a mobile strategy for your ad spend has evolved from nice to have to being a necessity. This need is driven by consumer adoption of smartphones. On average, consumers spend 1 hour and 40 minutes a day on their mobile devices, which is 60% more time than in 2015. After all this time, 2017 has been hailed as the year when mobile 'grows up.'
Traditional marketing is losing effectiveness, and more brands are relying on creating connections via thought leadership content marketing to build trust, credibility, influence and sales. It can help to establish your company as the firm with the best knowledge and insights within your marketplace - and if executed strategically, can help you gain access to hard-to-reach decision makers.
Three years ago, I gave U.S. Travel Association employees who took all of their vacation time a $500 bonus. Im convinced it was one of the best ideas for increasing productivity and engagement weve ever had. Thats why Ive stuck with it every year since.