One of the most vital components of a successful company is an effective branding strategy that creates deep interest and loyalty among its targeted consumers. Although this is a clear focus in many industries, the branding of many travel technology companies speaks primarily to the functionality of products, while failing to connect with the emotional aspect of their target audience.
New Data Reveals Dramatic Bottom Line Impact
Theres a reason why CMOs at the largest tech brands report that content marketing is the second most important initiative, only behind measuring ROI. In fact, 75% of marketers are increasing investment in content marketing in 2017.
Traditional marketing is losing effectiveness, and more brands are relying on creating connections via thought leadership content marketing to build trust, credibility, influence and sales. It can help to establish your company as the firm with the best knowledge and insights within your marketplace - and if executed strategically, can help you gain access to hard-to-reach decision makers.