Travel Industry Marketing News

Travel is the sixth-largest industry in terms of ad spending in the US this year, according to our newest estimates. Rising competition and a strong economy are prompting travel companies to increase their ad budgets to capture a larger market share. continue reading →

Squeezing out revenues at every opportunity – whilst still delivering a superior CX - is now top priority for travel companies. Margins are under pressure and customer expectations are rising. Those companies who crack this new status quo will be the real winners. And it all comes down to data. continue reading →

The most senior executives from travel’s most unique hotel, resort, tour operator and casino brands will kick off a webinar on the most innovative revenue, marketing and CX approaches to personalization to win the customer’s loyalty. continue reading →

This 22-page report gets inside technical, ethical and legal challenges facing travel brands as they adopt dynamic pricing. It reveals how to master these factors to deliver higher yields, conversion rates and customer retention levels as prices get closer to matching true demand. continue reading →

Consider for one second that Airbnb already uses over 70 criteria to design its pricing strategy. That’s what you need to shoot for to engineer a pricing game that brings in major revenues. continue reading →

We are on the cusp of a revolution that promises greater personalization and profitability as pricing becomes more segmented and relevant to each customer. Download this free report, to understand how pricing in travel is charging into the future and how you can become part of this revolution. continue reading →

Are you struggling to acquire new customers and build a loyal customer base? You are certainly not alone. EyeforTravel has created a loyalty-dedicated whitepaper addressing how you can acquire and retain customers in the age of experience to make your brand irreplaceable in the customer's life. continue reading →

Regardless of the industry, content marketing has long since been touted as one of the key differentiators to a company’s long-term success. After all, it’s one thing to have a great product or offering, but it’s another to have a great product or offering that is effectively packaged to the masses from a trusted company that seems to have everyone’s attention. But when it comes to establishing credibility, generating positive hype and growing your brand and business, what is the name of the game? continue reading →

The question for travel brands becomes, how can our content marketing strategy evolve to meet the current demands of the travel industry and its respective new gen travelers? How is experiential content impacting travel brands and destinations? continue reading →

In a digital age in which the majority (70% to be exact) of consumers prefer to learn about products or offerings via content versus traditional advertisements, the value of content marketing is undeniable. However, within the modern content marketing landscape, cracking the code of evolving algorithms across each social platform can, at times, feel like an impossible task. continue reading →