According to Phocuswright, travelers tend to have higher disposable incomes and a greater propensity to spend more in general. In fact, heavy travelers are super consumers.
For states like Colorado, much of their reputation and economic growth depends on a successful ski season. With 13 million skiers and snowboarders traveling to Colorado over a single season, the competition to understand the skier's path to purchase and convert these winter adventurers is fierce.
The question for travel brands becomes, how can our content marketing strategy evolve to meet the current demands of the travel industry and its respective new gen travelers? How is experiential content impacting travel brands and destinations?
Are you struggling to acquire new customers and build a loyal customer base? You are certainly not alone. EyeforTravel has created a loyalty-dedicated whitepaper addressing how you can acquire and retain customers in the age of experience to make your brand irreplaceable in the customer's life.