Travel Industry Marketing News

New initiative seeks to reward innovation and boost smart development of tourism in the European Cities continue reading →

Although video is often thought of as a branding tool, we explore ways it can be an influential tactic throughout a traveler’s entire path to purchase continue reading →

Deciding which attribution model is best for your marketing efforts is a difficult, often intimidating, piece to evaluating a campaign’s success. In Sojern’s attribution guide, we break down each model to make it a little easier to digest. continue reading →

Hoteliers, hospitality and leisure establishments vying for the burgeoning appetites of the food tourists must first provide that vital linguistic connection – through reader-friendly website content in the preferred language of visitors. continue reading →

In the wake of Marriott International announcing cuts to its group commissions, some hotel industry analysts and agents are suggesting that the lower commissions might not be ironclad and that there could be a tiered-commission structure in the works for group bookings. continue reading →

This year, the world’s largest tourist market will get even larger! But they are also savvier and well-informed too. So, what’s the secret to reaping a slice of this enormous pie? continue reading →

The agreement centers around RME’s unique digital asset management (DAM), capability that enables CCRA to host their own internal media portal, called the Agent Media Portal. The Agent Media Portal, (hosted at agentmedia.ccra.com), will provide CCRA’s extensive membership of preferred travel agency partners and industry suppliers a library of rich digital media, including professional quality videos, imagery, as well as tour guides, and training materials continue reading →

According to Phocuswright, travelers tend to have higher disposable incomes and a greater propensity to spend more in general. In fact, heavy travelers are super consumers. continue reading →

IPPWORLD hits the scene with an entirely new website designed specifically for international businesses in the hospitality, hotel, travel, lifestyle and retail industries. continue reading →

Giving travellers more choice is often touted as the way to personalisation, customer loyalty and more sales. If only it were so simple, writes Tom Bacon continue reading →