Travel Industry Marketing News

Regardless of the industry, content marketing has long since been touted as one of the key differentiators to a company’s long-term success. After all, it’s one thing to have a great product or offering, but it’s another to have a great product or offering that is effectively packaged to the masses from a trusted company that seems to have everyone’s attention. But when it comes to establishing credibility, generating positive hype and growing your brand and business, what is the name of the game? continue reading →

The question for travel brands becomes, how can our content marketing strategy evolve to meet the current demands of the travel industry and its respective new gen travelers? How is experiential content impacting travel brands and destinations? continue reading →

In a digital age in which the majority (70% to be exact) of consumers prefer to learn about products or offerings via content versus traditional advertisements, the value of content marketing is undeniable. However, within the modern content marketing landscape, cracking the code of evolving algorithms across each social platform can, at times, feel like an impossible task. continue reading →

From taking a vacation to calling their parents, new poll reveals US millennials are putting things off more than any other generation continue reading →

Once upon a time, a traveler signed up for your travel loyalty program. They started giving you more and more of their annual category spend. They earned points; they understood your brand; and they lived happily ever after as a loyal travel rewards member. continue reading →

Travel companies should ramp up their email marketing as email is still the preferred way of nearly a third of millennials across the Asia Pacific in receiving travel recommendations or updates. continue reading →

By 2020, it’s estimated that 63% of global mobile ad spend will be on native. By adding this ad format to your marketing mix, you can reach travelers at all stages of their path to purchase. continue reading →