Travel Industry Marketing News

Survey finds that the press coverage of top-name brands impacts consumer purchase behavior continue reading →

Sojern’s newest Global Travel Insights report is out with all the summer travel trends you need to plan the most effective marketing campaigns. Here, we look at the Middle East and Africa. Looking to attract these travellers? continue reading →

It’s just starting to warm up in most parts of Europe, but our latest Global Travel Insights Report is out with the latest stats on where Europeans are looking to kick off their summer travels. Based on our findings, here are three tips for travel brands looking to reach Europeans as we move into summer. continue reading →

So, you know you want to advertise on Facebook, but you’re not sure where to begin. There are multiple ad formats, each designed to captivate, engage, and inspire in different ways. It can be difficult to figure out where to start. But fear not! Here, we explain each of Facebook’s ad formats, their benefits, and how to use them to achieve your marketing goals. continue reading →

The concept of 'digital storytelling' is everywhere these days. Literally, everywhere. You can’t attend an industry conference or read an industry blog without hearing about the importance of content and storytelling. So rather spending the next 10 minutes of your time reading about why content matters, instead I will provide insight into how Wyoming is capitalizing, and putting this theory to work. continue reading →

Google set its eyes on the travel industry a while ago. Travel is one of its top ad revenue sources. The Priceline Group alone reportedly spent a big chunk of its $3.5 billion investment in search engine marketing with Google in 2016. That’s not to mention Google’s many travel products, including consumer travel planning apps and Google flights. continue reading →

The year of the Rooster is upon us! In order to celebrate, many in Asia-Pacific take to the skies to ring in the Lunar New Year abroad. With only a few short weeks until the celebrations begin on January 28, we at Sojern dove into travel intent for China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, and Vietnam. continue reading →

Big Data, Digital and Personalization are Critical to Reach Travelers and Drive Growth continue reading →

The New Year isn’t just about making goals for personal growth. It’s about setting the groundwork to ensure that your business is set to reach new heights! Here are our top tips for making the most of 2017. continue reading →

Goal to increase visitors to 830,000 by 2021 continue reading →