According to Phocuswright, travelers tend to have higher disposable incomes and a greater propensity to spend more in general. In fact, heavy travelers are super consumers.
For states like Colorado, much of their reputation and economic growth depends on a successful ski season. With 13 million skiers and snowboarders traveling to Colorado over a single season, the competition to understand the skier's path to purchase and convert these winter adventurers is fierce.
The question for travel brands becomes, how can our content marketing strategy evolve to meet the current demands of the travel industry and its respective new gen travelers? How is experiential content impacting travel brands and destinations?
Once upon a time, a traveler signed up for your travel loyalty program. They started giving you more and more of their annual category spend. They earned points; they understood your brand; and they lived happily ever after as a loyal travel rewards member.