Experiential Content and Its Impact on Travel Destinations and Travel Brand Marketing - By Alan E. Young

The question for travel brands becomes, how can our content marketing strategy evolve to meet the current demands of the travel industry and its respective new gen travelers? How is experiential content impacting travel brands and destinations?

Whitepaper: Hilton, CWT and Wyndham Crack Loyalty in the Experience Age

Are you struggling to acquire new customers and build a loyal customer base? You are certainly not alone. EyeforTravel has created a loyalty-dedicated whitepaper addressing how you can acquire and retain customers in the age of experience to make your brand irreplaceable in the customer's life.

The Importance of Using LinkedIn Pulse to Build Trust, Awareness and Influence - By Alan E. Young

Regardless of the industry, content marketing has long since been touted as one of the key differentiators to a company’s long-term success. After all, it’s one thing to have a great product or offering, but it’s another to have a great product or offering that is effectively packaged to the masses from a trusted company that seems to have everyone’s attention. But when it comes to establishing credibility, generating positive hype and growing your brand and business, what is the name of the game?

The 'Robin Hood of Algorithms' - Why LinkedIn's New Feed Could Be a Game Changer for Hotel and Travel Technology Brands - By Alan E. Young

In a digital age in which the majority (70% to be exact) of consumers prefer to learn about products or offerings via content versus traditional advertisements, the value of content marketing is undeniable. However, within the modern content marketing landscape, cracking the code of evolving algorithms across each social platform can, at times, feel like an impossible task.

Travel Industry Marketing News

Webinar: Barcelo, Interlude, Facebook and Nordic Camping Talk Optimizing Revenues, Pricing and the CX
August, 13 2019
Squeezing out revenues at every opportunity – whilst still delivering a superior CX - is now top priority for travel companies. Margins are under pressure and customer expectations are rising. Those companies who crack this new status quo will be the real winners. And it all comes down to data. continue reading →

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