Travel Industry Marketing News

Sojern's latest Global Travel Insights report is live, chock-full of trends and takeaways travel marketers need to know for their fall campaigns. continue reading →

Tourism boards are making millennials a priority as they are expected to spend more on travel next year than any other age group. continue reading →

We've compiled a list of questions asked during our latest webinar and provided answers to help hoteliers set, manage, and exceed guests' expectations. continue reading →

With over a decade of experience in the tourism industry, Richard Black leads us through some of the challenges and opportunities facing the industry today. continue reading →

Want to create stunning travel ads on Facebook? We've outlined the ten components you need to engage with travelers while they surf Facebook. continue reading →

Survey finds that the press coverage of top-name brands impacts consumer purchase behavior continue reading →

Sojern’s newest Global Travel Insights report is out with all the summer travel trends you need to plan the most effective marketing campaigns. Here, we look at the Middle East and Africa. Looking to attract these travellers? continue reading →

It’s just starting to warm up in most parts of Europe, but our latest Global Travel Insights Report is out with the latest stats on where Europeans are looking to kick off their summer travels. Based on our findings, here are three tips for travel brands looking to reach Europeans as we move into summer. continue reading →

So, you know you want to advertise on Facebook, but you’re not sure where to begin. There are multiple ad formats, each designed to captivate, engage, and inspire in different ways. It can be difficult to figure out where to start. But fear not! Here, we explain each of Facebook’s ad formats, their benefits, and how to use them to achieve your marketing goals. continue reading →

The concept of 'digital storytelling' is everywhere these days. Literally, everywhere. You can’t attend an industry conference or read an industry blog without hearing about the importance of content and storytelling. So rather spending the next 10 minutes of your time reading about why content matters, instead I will provide insight into how Wyoming is capitalizing, and putting this theory to work. continue reading →