Travel Industry Marketing News

Four Seasons and NetJets are coming together with the introduction of exclusive travel opportunities available to both NetJets Owners and Four Seasons guests. continue reading →

Sylvia, Vice President, Audience Strategy & Business Development at Sojern, talks about her history in travel, passion for data and audiences, and how she inspires and motivates people to set them up for success. continue reading →

We discuss three different types of YouTube video ads you can use to engage with travelers and increase brand awareness. continue reading →

Cross-device targeting is complex. But don’t let it intimidate you. We explain two reasons travel marketers need a cross-device strategy. continue reading →

Our tips for how Destination Marketers for how best to reach and interact with travelers on Facebook. continue reading →

On Friday Air New Zealand launched its first global brand campaign to show travelers why the airline is A Better Way to Fly. Launching first in North America, the campaign, which aims to persuade travelers to choose Air New Zealand, will then roll out across Europe and Asia. continue reading →

With 100 million unique visits each month coming from travelers, YouTube is an ideal place to engage with travelers through video content. continue reading →

In the framework of the International Year on Sustainable Tourism for Development, 2017, the World Tourism Organization (UNWTO) is launching a consumer-oriented campaign aimed at raising awareness of the value and contribution that sustainable tourism can make towards development. The ‘Travel.Enjoy.Respect’ campaign wants to engage tourists in making the sector a catalyst for positive change. continue reading →

Despacito Artist Luis Fonsi Named New Global Ambassador continue reading →

Sojern's latest Global Travel Insights report is live, chock-full of trends and takeaways travel marketers need to know for their fall campaigns. continue reading →