The question for travel brands becomes, how can our content marketing strategy evolve to meet the current demands of the travel industry and its respective new gen travelers? How is experiential content impacting travel brands and destinations?
Are you struggling to acquire new customers and build a loyal customer base? You are certainly not alone. EyeforTravel has created a loyalty-dedicated whitepaper addressing how you can acquire and retain customers in the age of experience to make your brand irreplaceable in the customer's life.
Regardless of the industry, content marketing has long since been touted as one of the key differentiators to a companys long-term success. After all, its one thing to have a great product or offering, but its another to have a great product or offering that is effectively packaged to the masses from a trusted company that seems to have everyones attention. But when it comes to establishing credibility, generating positive hype and growing your brand and business, what is the name of the game?
In a digital age in which the majority (70% to be exact) of consumers prefer to learn about products or offerings via content versus traditional advertisements, the value of content marketing is undeniable. However, within the modern content marketing landscape, cracking the code of evolving algorithms across each social platform can, at times, feel like an impossible task.