Cross-device targeting is complex. But dont let it intimidate you. We explain two reasons travel marketers need a cross-device strategy.
According to Phocuswright, travelers tend to have higher disposable incomes and a greater propensity to spend more in general. In fact, heavy travelers are super consumers.
Four Seasons and NetJets are coming together with the introduction of exclusive travel opportunities available to both NetJets Owners and Four Seasons guests.
Giving travellers more choice is often touted as the way to personalisation, customer loyalty and more sales. If only it were so simple, writes Tom Bacon