Travel Industry Marketing News

In a digital age in which the majority (70% to be exact) of consumers prefer to learn about products or offerings via content versus traditional advertisements, the value of content marketing is undeniable. However, within the modern content marketing landscape, cracking the code of evolving algorithms across each social platform can, at times, feel like an impossible task. continue reading →

From taking a vacation to calling their parents, new poll reveals US millennials are putting things off more than any other generation continue reading →

Once upon a time, a traveler signed up for your travel loyalty program. They started giving you more and more of their annual category spend. They earned points; they understood your brand; and they lived happily ever after as a loyal travel rewards member. continue reading →

Travel companies should ramp up their email marketing as email is still the preferred way of nearly a third of millennials across the Asia Pacific in receiving travel recommendations or updates. continue reading →

By 2020, it’s estimated that 63% of global mobile ad spend will be on native. By adding this ad format to your marketing mix, you can reach travelers at all stages of their path to purchase. continue reading →

New initiative seeks to reward innovation and boost smart development of tourism in the European Cities continue reading →

Although video is often thought of as a branding tool, we explore ways it can be an influential tactic throughout a traveler’s entire path to purchase continue reading →

Deciding which attribution model is best for your marketing efforts is a difficult, often intimidating, piece to evaluating a campaign’s success. In Sojern’s attribution guide, we break down each model to make it a little easier to digest. continue reading →

Hoteliers, hospitality and leisure establishments vying for the burgeoning appetites of the food tourists must first provide that vital linguistic connection – through reader-friendly website content in the preferred language of visitors. continue reading →

In the wake of Marriott International announcing cuts to its group commissions, some hotel industry analysts and agents are suggesting that the lower commissions might not be ironclad and that there could be a tiered-commission structure in the works for group bookings. continue reading →