Travel Industry Wire - Sales and Marketing News http://www.travelindustrywire.com Sales and Marketing Travel Industry News EN Travel Industry Wire - Sales and Marketing News http://www.travelindustrywire.com/images/logo.gif http://www.travelindustrywire.com support@nevistas.com Crystal Cruises Selects Finn Partners As PR Agency of Record for North America http://www.travelindustrywire.com/article84697Crystal_Cruises_Selects_Finn_Partners_As_PR_Agency_of_Record_for_North_America.html http://www.travelindustrywire.com/article84697Crystal_Cruises_Selects_Finn_Partners_As_PR_Agency_of_Record_for_North_America.html Luxury Liner Ramps up Brand Promotion in Preparation for Expansion Plans Tue, 21 Jul 2015 13:24:30 EST Webinar: Metasearch Vs. OTA Vs. Direct: Maximize Your Channel Management Strategies http://www.hotelnewsresource.com/article84679Webinar__Metasearch_Vs__OTA_Vs__Direct__Maximize_Your_Channel_Management_Strategies.html http://www.hotelnewsresource.com/article84679Webinar__Metasearch_Vs__OTA_Vs__Direct__Maximize_Your_Channel_Management_Strategies.html As the path to purchase becomes more convoluted and the cost of guest acquisition increases, gaining a true understanding of your distribution channels is vital. On August 4th a leading panel of experts will discuss key ways to ensure you are working with the most profitable channels for your business. Tue, 21 Jul 2015 10:48:48 EST Whitepaper: How to Attract, Engage and Retain Talent in an Evolving Hospitality Sector http://www.hotelnewsresource.com/article84368Whitepaper__How_to_Attract__Engage_and_Retain_Talent_in_an_Evolving_Hospitality_Sector.html http://www.hotelnewsresource.com/article84368Whitepaper__How_to_Attract__Engage_and_Retain_Talent_in_an_Evolving_Hospitality_Sector.html In this era of unprecedented digital disruption, strategies, plans and investments are all worthless if you don't have the right people with the right skills in place to implement them. Wed, 1 Jul 2015 08:44:06 EST How to More Effectively Target Travelers - iMedia Connection http://www.hotelnewsresource.com/article84257How_to_More_Effectively_Target_Travelers___iMedia_Connection.html http://www.hotelnewsresource.com/article84257How_to_More_Effectively_Target_Travelers___iMedia_Connection.html For a stronger call-to-action among vacationers, leverage the right ad tech and strategies Wed, 24 Jun 2015 10:29:21 EST Creative Strategy + Transcreation = Multicultural Marketing Contents - By Joanne Chan http://www.hotelnewsresource.com/article84171Creative_Strategy___Transcreation___Multicultural_Marketing_Contents___By_Joanne_Chan.html http://www.hotelnewsresource.com/article84171Creative_Strategy___Transcreation___Multicultural_Marketing_Contents___By_Joanne_Chan.html An alternative approach to creating multicultural contents... almost simultaneously developed and at lower costs. Thu, 18 Jun 2015 11:11:30 EST The Art of Information Globalization Across Cultures http://www.hotelnewsresource.com/article84096The_Art_of_Information_Globalization_Across_Cultures.html http://www.hotelnewsresource.com/article84096The_Art_of_Information_Globalization_Across_Cultures.html What Should Be Considered In Global Marketing Content? Tue, 16 Jun 2015 12:31:14 EST Airlines for America Launches First Television Commercial As Part of the We Connect the World Campaign http://www.travelindustrywire.com/article83937Airlines_for_America_Launches_First_Television_Commercial_As_Part_of_the_We_Connect_the_World_Campaign.html http://www.travelindustrywire.com/article83937Airlines_for_America_Launches_First_Television_Commercial_As_Part_of_the_We_Connect_the_World_Campaign.html Mirroring other components of the campaign, the commercial features airline employees guiding families, business people and shippers to their destinations while highlighting the magnitude of the industry. Mon, 8 Jun 2015 11:43:34 EST Video: How Accor Have Used Data Driven Dynamic Pricing to Triple Conversions http://www.hotelnewsresource.com/article83890Video__How_Accor_Have_Used_Data_Driven_Dynamic_Pricing_to_Triple_Conversions.html http://www.hotelnewsresource.com/article83890Video__How_Accor_Have_Used_Data_Driven_Dynamic_Pricing_to_Triple_Conversions.html In this video presentation Agnes Roquefort, SVP Revenue Management, Accor, explains how it is not the amount of data which counts, but having the right data at the right time to make the right decisions. Thu, 4 Jun 2015 10:36:43 EST American Express and Starwood Hotels & Resorts Enhance Cobrand Credit Card Benefits http://www.hotelnewsresource.com/article83882American_Express_and_Starwood_Hotels___Resorts_Enhance_Cobrand_Credit_Card_Benefits.html http://www.hotelnewsresource.com/article83882American_Express_and_Starwood_Hotels___Resorts_Enhance_Cobrand_Credit_Card_Benefits.html The Starwood Preferred Guest® (SPG®) Credit Card from American Express, which earns you extra rewards on purchases, is now packed with even greater value. Today, American Express (NYSE:AXP) and Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) announced new benefits to the SPG Credit Card that will deliver more ease and convenience to Card Members. Wed, 3 Jun 2015 17:52:37 EST Video: How Expedia is Using Mobile to Innovate Their Product Offering http://www.hotelnewsresource.com/article83658Video__How_Expedia_is_Using_Mobile_to_Innovate_Their_Product_Offering.html http://www.hotelnewsresource.com/article83658Video__How_Expedia_is_Using_Mobile_to_Innovate_Their_Product_Offering.html Gary Morrison, SVP & Head of Retail, Expedia, recently shared his insights into how mobile is fundamentally changing the way customers connect with travel brands and how they are innovating their product offering to capitalize on this channel. Tue, 19 May 2015 11:01:38 EST Rescue Your Brand from Captivity - By Bojan Jokic http://www.hotelnewsresource.com/article83567Rescue_Your_Brand_from_Captivity___By_Bojan_Jokic.html http://www.hotelnewsresource.com/article83567Rescue_Your_Brand_from_Captivity___By_Bojan_Jokic.html Escape the prison that your brand storytelling is trapped in and reach customers direct Wed, 13 May 2015 08:54:28 EST HeBS Digital To Host Webinar: The Smart Hotelier’s Action Plan to Digital Content Marketing http://www.hotelnewsresource.com/article83431HeBS_Digital_To_Host_Webinar__The_Smart_Hotelier______s_Action_Plan_to_Digital_Content_Marketing.html http://www.hotelnewsresource.com/article83431HeBS_Digital_To_Host_Webinar__The_Smart_Hotelier______s_Action_Plan_to_Digital_Content_Marketing.html Attendees will learn the key elements that should make up a property’s content marketing strategy, essential in bringing the hotel’s story to life and ultimately resulting in a higher level of engagement and direct revenues. Tue, 5 May 2015 15:55:58 EST Webinar: Key Mistakes Made in Brand Story-Telling, and How to Get It Right! http://www.hotelnewsresource.com/article82802Webinar__Key_Mistakes_Made_in_Brand_Story_Telling__and_How_to_Get_It_Right_.html http://www.hotelnewsresource.com/article82802Webinar__Key_Mistakes_Made_in_Brand_Story_Telling__and_How_to_Get_It_Right_.html Join us at this complimentary webinar, Thursday April 2nd, 2pm EDT. Expert speakers from Marriott International, Travelocity and Gonzo Marketing - discuss the secrets to successful brand story-telling and how to gain competitive edge. Thu, 26 Mar 2015 13:26:39 EST On Site Malta Joins Euromic, Association Grows to 40 Members http://www.travelindustrywire.com/article82744On_Site_Malta_Joins_Euromic__Association_Grows_to____Members.html http://www.travelindustrywire.com/article82744On_Site_Malta_Joins_Euromic__Association_Grows_to____Members.html euromic, the leading international consortium of companies specializing in MICE travel and destination management, recently announced that On Site Malta has joined the association as a new member destination management company (DMC) in Malta. Tue, 24 Mar 2015 08:43:38 EST Argentina Travel Partners (ATP DMC) Joins Euromic Lineup of Destination Management Companies http://www.hotelnewsresource.com/article82540Argentina_Travel_Partners__ATP_DMC__Joins_Euromic_Lineup_of_Destination_Management_Companies.html http://www.hotelnewsresource.com/article82540Argentina_Travel_Partners__ATP_DMC__Joins_Euromic_Lineup_of_Destination_Management_Companies.html euromic, the leading international consortium of companies specializing in MICE travel and destination management, recently announced that Argentina Travel Partners (ATP DMC) has joined the association as a new member destination management company (DMC) in Argentina. Wed, 11 Mar 2015 08:44:25 EST Semantic Search and Its Impact on the Future of the Hospitality and Travel Industry - By Alan E. Young http://www.hotelnewsresource.com/article82479Semantic_Search_and_Its_Impact_on_the_Future_of_the_Hospitality_and_Travel_Industry___By_Alan_E__Young.html http://www.hotelnewsresource.com/article82479Semantic_Search_and_Its_Impact_on_the_Future_of_the_Hospitality_and_Travel_Industry___By_Alan_E__Young.html Searching, searching and more searching. This endless search seems to be the norm these days when looking for a hotel or flight. Fri, 6 Mar 2015 10:08:19 EST Groople Selects Destin®, the Concierge Solution from E-destinACCESS, to Expand Its Footprint in the Travel Industry http://www.hotelnewsresource.com/article82399Groople_Selects_Destin________the_Concierge_Solution_from_E_destinACCESS__to_Expand_Its_Footprint_in_the_Travel_Industry.html http://www.hotelnewsresource.com/article82399Groople_Selects_Destin________the_Concierge_Solution_from_E_destinACCESS__to_Expand_Its_Footprint_in_the_Travel_Industry.html The recent partnership will provide Groople customers another valuable opportunity to purchase services utilizing e-destinACCESS’ interface destin®, while coordinating hotel rooms for groups. The partnership will allow Groople to provide the services of e-destinACCESS as a standalone service or throughout the group booking path. Tue, 3 Mar 2015 08:29:06 EST U.S. Customer Loyalty Program Memberships Top 3 Billion for First Time http://www.travelindustrywire.com/article82144U_S__Customer_Loyalty_Program_Memberships_Top___Billion_for_First_Time.html http://www.travelindustrywire.com/article82144U_S__Customer_Loyalty_Program_Memberships_Top___Billion_for_First_Time.html Specialty Store Loyalty Memberships Surpass Airline Frequent Flyers, Ranking Second Only to Credit Card Programs in Total Members Mon, 16 Feb 2015 11:41:44 EST Travel Agents Viable Travel Alternative To OTA Giants http://www.hotelnewsresource.com/article82120Travel_Agents_Viable_Travel_Alternative_To_OTA_Giants.html http://www.hotelnewsresource.com/article82120Travel_Agents_Viable_Travel_Alternative_To_OTA_Giants.html Pro Travel Network offers destin®, and their Travel Agent Concierge Solution from e-destinACCESS to their network of Travel Agents so they can grow their businesses Thu, 12 Feb 2015 16:11:32 EST Top 10 Productivity Problems Marketing Teams Face and How to Solve Them - Free 46 Page EBook http://www.hotelnewsresource.com/article81926Top____Productivity_Problems_Marketing_Teams_Face_and_How_to_Solve_Them___Free____Page_EBook.html http://www.hotelnewsresource.com/article81926Top____Productivity_Problems_Marketing_Teams_Face_and_How_to_Solve_Them___Free____Page_EBook.html Does your team have enough time in the day? Is productivity difficult to define? Download this eBook to learn how to be more efficient as a team. Mon, 2 Feb 2015 16:56:01 EST