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Travel Industry Trends |
Tuesday December 2nd, 2008 |
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R&I's 2008 New American Diner Study illuminates consumer dining patterns |
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The bond between consumers and foodservice remains vital, strong and complex, but it cannot be taken for granted. |
R&I's 2008 New American Diner Study finds that away-from-home dining continues to occupy an important place in Americans' increasingly busy lives. The average adult purchases a meal or snack outside the home 3.72 times each week. Nearly one-third (31.9%) of respondents say that on weekdays they always or often purchase lunch from a foodservice operation, compared with 20.2% who do so at breakfast and 16.9% who always/often do so during the week at dinner.
Dinner occasions rise sharply on weekends, and consumers are more inclined to try new foods and new restaurants when the workweek is over.
Additionally, consumers' interest in exploring ethnic cuisines and in healthful menu options continues to grow.
External Source - For the complete article click here
Source - Restaurants & Institutions
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