The third edition of CH&LA Quarterly Trends Report addresses five important subjects pertinent to the hospitality industry: The 2006 statewide smoking ban proposal, employment trends, capital investment/new construction trends, business trends - booking pace and booking lead time.
Some interesting trends emerged from the fourth quarter, 2005. This quarter's current affairs question reflects CH&LA members indicating an overwhelming support of the 2006 statewide smoking ban proposal, a matter of particular interest coming from hospitality industry members, many of which house bars and restaurants onsite.
The fourth quarter survey results are as follows:
CH&LA Member Survey
Results gathered by Surveymonkey.com
Response Total: 100 members
Responses are organized in descending order, the highest rated response being first.
1. CURRENT AFFAIRS: The 2006 legislative session will once again have a statewide smoking ban on the agenda. The ban will exempt existing cigar bars. With that in mind, should CH&LA support this proposed legislation.
a. Yes: 78.8%
b. No: 21.2%
2. Employment Trends: What is your employment demand for this quarter (Q4 2005) versus the same quarter last year (Q4 2004)? Are you hiring:
a. About the same: 68.7%
b. More: 18.2%
c. Less: 13.1%
3. Capital Investment/New Construction Trends: Are you spending MORE, LESS or ABOUT THE SAME this quarter (Q4 2005) as this same quarter last year (Q4 2004) on the following:
a. Renovation:
i. About the same: 40.3%
ii. More: 38%
iii. Less: 21.7%
b. Upgrades/New Construction:
i. Less: 40.6%
ii. About the same: 37.8%
iii. More: 21.6%
4. Business Trends - Booking Pace: What are you experiencing regarding booking pace for this quarter (Q4 2005) compared to the same quarter last year (Q4 2004)?
a. An increase: 46.5%
b. A decrease: 32.3%
c. About the same as Q1 2005: 21.2%
5. Business Trends - Lead Time: Are you experiencing any differences in booking
lead-time from this quarter (Q4 2005) versus the same quarter last year (Q4 2004)?
a. Booking closer to time of arrival: 44.9%
b. Lead time about the same as last year: 35.7%
c. Booking farther out: 19.4%
6. Respondents by Colorado Region:
a. Southwest: 25.5%
b. Northwest: 22.4%
c. Denver: 19.4%
d. North Central: 17.3%
e. South Central: 9.2%
f. Northeast: 3.1%
g. Southeast: 3.1%
In an effort to accurately represent their member properties, the Colorado Hotel & Lodging Association (CH&LA) has launched a Quarterly Trends Report. Each quarter, CH&LA surveys its 470 member properties - from mountain resort to bed and breakfast to city independent and chain hotels - in Colorado. The survey covers pertinent topics, such as job and employment trends, operational changes and booking outlooks. Four of the six questions posed each quarter are the same, the remaining two are current affair questions that deal with legislation or other issues impacting hospitality and lodging.
'CH&LA has an excellent built-in resource for identifying hospitality industry trends specific to Colorado, as we have over 470 member properties. That's more than 40,000 guestrooms throughout the entire state!' said Ilene Kamsler, president of CH&LA. 'Our hope is to provide media and industry professionals with accurate hospitality trends, in turn supplying the general public valuable information regarding tourism and industry professionals with the tools they need to perform future business.'
