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Colorado Hotel & Lodging Association launches Quarterly Trends Report |
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In an effort to accurately represent their member properties, the Colorado Hotel & Lodging Association (CH&LA) has launched a Quarterly Trends Report. Each quarter, CH&LA surveys its 470 member properties from mountain resort to bed and breakfast to city independent and chain hotels in Colorado. The survey covers pertinent topics, such as job and employment trends, operational changes and booking outlooks. |
CH&LA has an excellent built-in resource for identifying hospitality industry trends specific to Colorado, as we have over 470 member properties. That‚s more than 40,000 guestrooms throughout the entire state!‰ said Ilene Kamsler, president of CH&LA. „Our hope is to provide media and industry professionals with accurate hospitality trends, in turn supplying the general public valuable information regarding tourism and industry professionals with the tools they need to perform future business.‰
The first CH&LA Quarterly Trends Report addresses five important subjects pertinent to the hospitality industry: rising gas prices, room rates and occupancy, creating jobs, and the effect of the recent NBA All-Star Weekend in Denver. Some interesting trends emerged from the first quarter. For example, in past years, properties would add transportation surcharges to offset the rise in gas prices. CH&LA members indicated by 59.1 percent that they have no surcharge planned despite the rocketing gas prices. Additionally, survey results indicated a rise (now 35.5 percent) in the discount transient segment of market production. This seems to reflect an ever-growing trend toward book individual travel via the web, using such discount sites as Orbitz or Travelocity.
The first quarter survey results are as follows:
CH&LA Member Survey
Survey End Date: 4/28/2005
Results gathered by Surveymonkey.com
Response Total: 66
Responses are organized in descending order, the highest rated response
being first.
1. With gas prices continuing to rise with no relief in site, are you
considering adding a transportation surcharge?
a. No surcharge planned: 59.1%
b. Hotel does not offer transportation: 45.5%
c. Surcharge for groups that require transportation: 0%
d. Adding to all rates to cover expenses: 0%
e. Transportation surcharge for airport transportation only: 0%
2. Regarding 2005 budgeted rate and occupancy in the first quarter, my
hotel:
a. Missed rate and occupancy: 25.8%
b. Exceeded rate and occupancy budget: 22.7%
c. Met rate and occupancy budget: 19.7%
d. Exceeded occupancy, missed rate: 18.2%
e. Exceeded rate, missed occupancy: 7.6%
3. Our hotel‚s biggest success/swing in market production was in the
(select one from below) _______ segment:
a. Discount Transient: 35.5%
b. Corporate/Full rated: 21%
c. Corporate/Government Group: 9.7%
d. SMERFE/Association Group: 9.7%
e. Local negotiated/BT: 46.1%
4. Colorado has been listed as a Top 10 state in regards to increases in jobs (almost 2.8% to the 1.8% national average). Did your hotel create jobs last quarter?
a. NO: 59.1%
b. Yes: 40.9%
5. (For Metro Denver hotels) Reviewing NBA All-Star Weekend, the largest transient demand generator that metro Denver has hosted, what was your hotel‚s experience?
a. Did not affect my hotel: 48.4%
b. Growth in occupancy and ADR: 22.6%
c. Sold out/Oversold situation: 16.1%
d. The bottom dropped out and we lost a significant amount of rooms: 12.9%
Look for the second Quarterly Trends Report in August 2005.
The Colorado Hotel & Lodging Association has more than 470 members representing more than 40,000 guestrooms throughout the state of Colorado.
CH&LA's member properties include romantic bed and breakfast inns, luxury hotels, affordable motels, Colorado ski resorts, Rocky Mountain cabins, rustic guest ranches, relaxing spas, weekend getaway timeshares, and condominium and vacation rental services, ranging in size from three to 1,600 rooms.
The Colorado Hotel & Lodging Association offers visitors the leading searchable database of travel accommodations and vacation lodging in Colorado, from the plains to the Front Range and from the Rocky Mountains to the Western Slope.
For more information on CH&LA, visit www.coloradolodging.com.
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