The foundations of the business-travel ecosystem are under more strain than ever before. U.S. companies are projected to spend $310 billion on business travel in 2015 (up 6.2 percent from last year), but how they spend that money has become a source of tension and uncertainty.
According to the recent report Priceline versus Expedia: The Battle for the Future published by Strategy Analytics the two Online Travel Agencies are successfully courting distinct users. But the strategy has led Expedia to own more than 60% of all sessions despite a smaller installed base.
Digital Element, the leading provider of IP Intelligence and geolocation solutions, today released a new infographic to illustrate the need for and benefit from using Wi-Fi targeting to reach mobile consumers.
In his ITB 2015 opening address, UNWTO Secretary-General Taleb Rifai highlighted how new technologies are changing society and shaping the tourism sector, shifting power from governments and companies to citizens and consumers. Rifai recalled that with power comes responsibility and highlighted tourism´s capacity to overcome prejudice in an often divided world (ITB Berlin, Germany, 3 March 2015).