As we transition from a search-based to a social media-based online culture, and as consumer attention shifts from paid media to earned media, it is increasingly important for hotels and resorts to focus on the business opportunities that come with the creation of social currency and social capital for their brands. Having a network is easy - getting attention is not.
37.86% of all visits to the online 'Travel' industry went to the top 10 websites for the month of March, 2009. 47.23% went to the top 20 websites and 68.81% went to the top 100 websites.
The noughties heralded the rise of self-service travel websites, bringing with them a boom in cheap flights and last-minute budget breaks. Bobbie Johnson looks back.
Social media measurement is a tricky subject, not least because not everything can or should be measured, and in some ways social measurement is a bit like measuring the impact of TV ads on brand awareness: it's a slightly softer area than, say, paid search.
Flight comparison site Skyscanner reveals how Facebook influences peoples travel plans, with 52% of respondents in a poll stating that seeing friends’ photos makes them want to book a holiday.
Touristlink.com announces the launch of a new social platform to let business and organizations create social profiles and interact with travelers in a value-added environment, rich with relevant up-to-date content and targeted reviews.
37.18% of all visits to the online 'Travel' industry went to the top 10 websites for the month of January, 2009. 46.24% went to the top 20 websites and 67.63% went to the top 100 websites.
eaturing an easy to use booking engine, highly competitive rates and up to 16% commission on all bookings, MELIÁ PRO is an exclusive resource center specifically designed to increase business for the company’s travel partners.
36.80% of all visits to the online 'Travel' industry went to the top 10 websites for the month of January, 2011. 46.64% went to the top 20 websites and 69.04% went to the top 100 websites.
I'd like to advance a hypothesis: Despite all the excitement surrounding social media, the Internet isn't connecting us as much as we think it is. It's largely home to weak, artificial connections, what I call thin relationships.
With the holidays upon us, let us give in to our innate desire to get social. And by that, I mean let's talk about the right ways to integrate email and social networks.
European hotel associations meet amid fears that aggressive contracting by Online Travel Agents is leading to price fixing and unfair competition
Things fall apart; the center cannot hold. Facebook, the online social grid, could not command loyalty forever. If you ask around, as I did, you'll find quitters. One person shut down her account because she disliked how nosy it made her. Another thought the scene had turned desperate. A third feared stalkers. A fourth believed his privacy was compromised. A fifth disappeared without a word.
The staycation still rules as most US Internet users opt not to travel for the holidays this year. While 52% told About.com that, like in 2008, they would not travel this holiday season, another 24% said they were even less likely to travel this year than last.
11 Predictions That Will Affect Marketers and the Way They Do Business
Oh boy. If you still thought you could maintain total control over your brand online, Google's about to rock your world.
After years of healthy growth, a perfect storm of global recession, high unemployment, terrorism scares, flu-pandemic fears and continued economic uncertainty took a devastating toll on the US travel industry in 2009. But usage of the Internet for researching, discussing and booking leisure and unmanaged business travel has shown surprising resilience.
SOAST announced the results of its Holiday Travel Behavior Study, examining habits and preferences of Americans planning holiday trips. The research revealed that 41% of Americans are planning to book holiday travel this year, and they’ll be turning to websites and mobile apps for everything from purchasing airline tickets to upgrading seats.
The Internet has brought dramatic changes to the way customers search for and book hotels, and increasing online sales may be the way to boost hotel profitability without drastic rate slashing. Travelers are using the Web to find the best deals on hotel rooms, so hotel managers should be welcoming those customers online by offering them the best rate possible at the very moment they are searching. Faster and faster broadband connections, new cloud computing technologies, and a travel data explosion on the internet are reshaping the way travelers buy hotel rooms. Smart hoteliers who are investing in the latest technologies will outbid their competitors who cannot keep up with the new revenue management solutions of the next decade.
40.91% of all visits to the online 'Travel' industry went to the top 10 websites for the month of November, 2009. 49.85% went to the top 20 websites and 70.72% went to the top 100 websites.
Hardly a week goes by without some new internet security snafu being reported. And with web usage exploding, expect to hear about a lot more. According to a new analysis from Forrester Research, the number of Internet users is forecast to grow 45% globally over the next four years, reaching 2.2 billion by 2013. More people online, more data to hack - it's a cybercriminal's paradise.
The media habits of tech-savvy travelers - those who, by self-report, are active users of the latest computer, gaming and entertainment technology - differ considerably from those who are less wired according to the 'NEXTgen Traveler' survey of 2,559 adults conducted in March 2008.
Social-media services, such as Facebook, Twitter, YouTube and countless other websites, have had a profound effect on how millions of Americans - especially those under 35 - interact with others (or don't), shop and view brands.
Sleek design accentuates user-friendly interface focused on information central to travel and tourism industry professionals
Google made the unconventional move of announcing a potential major change to its organic search results algorithm. The announcement heralded 'a secret project: a next-generation architecture for Google's Web search.'