AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE:AAI) , today announced that it will offer Sky Bites(SM), an inflight food sales service, on 60 of its flights effective immediately, with plans to expand the service to its entire fleet beginning in mid-March.
The Sky Bites(SM) service will be offered in conjunction with AirTran Airways' standard inflight service in both Business Class and coach.
Sky Bites(SM) offers a la carte items, which range from $1 to $4, or combo packages ranging from $4 to $6 in price. A la carte selections include Kraft Foods snacks, such as Oreo Cakesters, Chips Ahoy! cookies, Nilla Wafers, Cheese Nips crackers and premium beverage options, including new selections such as glaceau smartwater(R) and FUZE(R) Slenderize Strawberry Melon, a Snack Box containing Wheat Thins crackers, Planters Smoked Almonds, Oreo cookies, Garden Veggie Cheese Spread and Sun-Maid Raisins. A variety of combo meals include a snack and a premium beverage. Purchases of Sky Bites(SM) may be made with credit or debit cards.
"AirTran Airways is attentive to our customers' desires, and because our passengers have shown us that inflight food choices are important to them, we are happy to offer the best brands through Sky Bites(SM) on our flights," said Tad Hutcheson, vice president of marketing and sales for AirTran Airways. "Sky Bites(SM) is designed with the individual traveler in mind and will provide enough variety to ensure there are enough tasty options to satisfy everyone all at a very affordable price."
"We're thrilled to partner with AirTran Airways to bring passengers their favorite Kraft snacks as part of the new Sky Bites(SM) program," said John Blute, Vice President, Non-Commercial National Accounts for Kraft.
