Our latest Global Travel Insights report is out and provides fresh insights for travel marketers looking to reach Latin American travelers. Here are some of the top findings from the latest edition:
3Q16 total passenger traffic increased year-over-year by 8.58%, reflecting growth of 10.23% in domestic passenger traffic and 6.92% in international passenger traffic. The 10.23% increase in domestic passenger traffic was driven by the majority of ASUR's airports, with the exception of Minatitlán and Villahermosa where traffic declined by 12.79% and 1.36%, respectively.
During September 2016 Volaris increased total capacity, as measured in Available Seat Miles (ASMs), by 19.2% year over year, in response to strong demand in its domestic and international markets.
Capacity, measured in ASKs (available seat kilometers), increased 3.0%, while passenger traffic, measured in RPKs (revenue passenger kilometers), increased 8.1%. The load factor for the month was 81.9%, an increase of 380 bps compared to the same period of 2015.