Our latest Global Travel Insights report is out and provides fresh insights for travel marketers looking to reach Latin American travelers. Here are some of the top findings from the latest edition:
Big Data, Digital and Personalization are Critical to Reach Travelers and Drive Growth
Capacity, measured in ASKs (available seat kilometers), increased 3.0%, while passenger traffic, measured in RPKs (revenue passenger kilometers), increased 8.1%. The load factor for the month was 81.9%, an increase of 380 bps compared to the same period of 2015.
Passenger Numbers to Double by 2035