Travel Industry News - Sales and Marketing

Booking a flight? Go on Facebook. Running late to the hotel? Send a tweet. Hotels, airlines and other segments of the multibillion-dollar travel industry are aggressively tapping into social media, ramping up their use of online sites such as Facebook and Twitter to build loyalty to their brands. - More

Creating a unique identity for your destination, resort or attraction - More

U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes, according to national survey results jointly released by COLLOQUY and the Direct Marketing Association (DMA). - More

Tools to help destination and resort marketers stay on-brand - More

Viral marketing and social networking have arrived on the scene after a long, strange trip indeed. As David Meerman Scott and Brian Halligan explain in their new book, the Grateful Dead were much more than a bunch of rock-and-roll geniuses; they were pioneers of the digital age marketing landscape. - More

Tools to help destination and resort marketers stay on-brand - More

Get the classic #AYCJ-7 Pass with no day-of-week restrictions for only $699 or grab the new #AYCJ-5, excluding Friday and Sunday travel, for just $499 - More

As European travel companies advance from recession into recovery, it is critical for them to stay attuned to the trends shaping consumer sentiment and decision-making. - More

Print, TV, Internet and Outdoor Ads Inspire Visitors to Venture Beyond the Beaches - More

Over here at VEM GlobalTM, we’re big fans of Google... - More