According to the Travel Demographics Report Series published by Strategy Analytics Travel Analytics service, those under 35 years old severely under-index in airline and hotel app usage but over-index on OTAs.
To help travelers identify the most popular and trending cities this year both domestically and internationally Hotels.com has released data from its Hotel Price Index (HPI®) that highlights the most popular destinations of 2014.
Following President Obamas statement on 17th December, hotel searches to Cuba made by US users increased by 180 per cent, according to hotel search website trivago.co.uk. In comparison, searches to Cuba made by UK users increased by 42 per cent over the same period.
U.S. business travel ended 2014 on a high note, with record spending expected to reach $292.2 billion. The projection for 2015 also remains strong, as lower oil prices are expected to lead to increased consumer spending, boosting economic projects.
A study from travel insurer Allianz Global Assistance shows that expanded use of the internet has significantly changed the way consumers view travel. The study reviewed 32 million exchanges on travel forums in 11 countries, finding that consumers have become much more travel savvy, thus gaining new skills in purchasing trips that best meet their goals.