Back in 2009, Ian McCaig (then the CEO of Lastminute.com) was quoted as saying, 'the best marketing channel for us at the moment is in analytics.' At the time, that statement was rather bold. But now, in 2012, how perfectly this rings true with more and more businesses allocating time and spend to data and analytics strategies.
The Lanyon integration with Salesforce.com ensures that sensitive and highly valuable commercial data captured during RFP processes is now automatically moved to the appropriate location inside each chains CRM instance.
Patent-pending search solution, Amadeus Featured Results, instantly delivers the four most relevant bookable travel options available - fastest, cheapest, most popular and sponsored - Amadeus to preview new solution at the PhoCusWrightTravel Innovation Summit
With the addition of PropertyVIEW Comp Set Analyzer and PropertyVIEW User-Generated Content Analyzer to the existing Content Verification Services solution, whether a property is new, recently rebranded, renovated, or a perennial staple in a market that is seeing such changes, they can now arm themselves with a current assessment of their property versus the competition