According to the App Overlap Report Series published by the Strategy Analytics - Travel Analytics - service, only 20% of those that use airline applications also use hotel applications leading to bifurcated trip planning.
An Infographic identifying 5 new trends emerging in reaction to the increasing use of data and mobile by the airline, hotel, OTA and travel industry was today release by Eyefortravel. It outlines the more subtle changes that are happening at an organisational, business model and financial level.
Rapid technological change along with the success of companies such as Uber, Airbnb and HotelTonight, is fueling a new wave of online travel start-ups. EyeforTravel has put together 3 top tips to avoid failure.
According to the recent report Priceline versus Expedia: The Battle for the Future published by Strategy Analytics the two Online Travel Agencies are successfully courting distinct users. But the strategy has led Expedia to own more than 60% of all sessions despite a smaller installed base.