Strategy Analytics estimates that by 2020, there will be 33 billion (yes, billion) connected devices worldwide. This means that every man, woman and child will have 4.3 devices each. People are already searching and booking across multiple screens everyday, and with this behavior only looking to increase, the challenge for travel marketers is how best to reach them.
EyeforTravels latest whitepaper uncovers how companies are finding success with efficient partnerships & data sharing
Consumer Technology Association study finds travelers use technology to provide easy access to information and directions, capture pictures and video, and stay in touch with family and friends.
I recently had the pleasure of sitting on a panel with prestigious business travel leaders to discuss the major issues facing the sector. One of the overarching sentiments emerging from the event was the fact that we are entering a period of significant evolution for the business travel sector, with technology moving at an increasingly rapid pace.