Resistance to spam and irrelevant messages are two reasons why mobile consumers fail to engage with mobile travel ads, according to a new study carried out by mobile research firm On Device on behalf of mobile marketing company MobPartner.
The event provided representatives from euromic's 36 member DMCs the opportunity to reconnect with colleagues, welcome new members, discuss association and industry issues with client and media representatives and lay out plans for the years ahead.
Marriott International is going after the Lesbian, Gay, Bisexual and Transgender community with a new social media and marketing campaign that launches today, joining a number of major hotel chains aggressively trying to lure the lucrative clientele.
91 percent of consumers who do local search use Facebook to find local businesses. Having an active Facebook Page improves your chances of being discovered by people who are searching for a place to stay, or things to do in your area.
Thomas Cook Group and Brand USA, the destination marketing organisation for the United States of America, have today announced a major cooperative marketing agreement aimed at promoting the USA as the world's leading destination for European visitors.
Ahead of a new global marketing campaign launching later this year, Dubai's Department of Tourism and Commerce Marketing has debuted a new brand for the destination. The new logo, launched last week at the Arabian Travel Market (ATM), features the word 'Dubai' written in both the Arabian and Roman alphabets, reflecting the city's rich multiculturalism.