Resistance to spam and irrelevant messages are two reasons why mobile consumers fail to engage with mobile travel ads, according to a new study carried out by mobile research firm On Device on behalf of mobile marketing company MobPartner.
In this presentation Pleasance Coddington, Group Head Content & Social Media, Momondo Group, breaks down the key factors you need to take into consideration when planning your multi-channel social strategy and how to ensure you are seeing that all important ROI.
In this video presentation Agnes Roquefort, SVP Revenue Management, Accor, explains how it is not the amount of data which counts, but having the right data at the right time to make the right decisions.
Gary Morrison, SVP & Head of Retail, Expedia, recently shared his insights into how mobile is fundamentally changing the way customers connect with travel brands and how they are innovating their product offering to capitalize on this channel.
The Starwood Preferred Guest® (SPG®) Credit Card from American Express, which earns you extra rewards on purchases, is now packed with even greater value. Today, American Express (NYSE:AXP) and Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) announced new benefits to the SPG Credit Card that will deliver more ease and convenience to Card Members.
Attendees will learn the key elements that should make up a propertys content marketing strategy, essential in bringing the hotels story to life and ultimately resulting in a higher level of engagement and direct revenues.