There are some companies that claim they are guest or traveler engagement companies. These companies have developed software platforms or apps to communicate more effectively with the traveler. Their technology enables travelers check in online, purchase upgrades, and supports text messaging capabilities to order amenities while on-property as well as to send post-stay surveys.
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Its still early days for Gen Z its oldest members are still in their teens or early 20s but marketers are trying to get a handle on what they want and expect from brands.
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