Passion is one of the most effective motivators when it comes to launching a startup and often one of the strongest predictors of whether an idea will lead to success. My passion is car racing and all the elements that go into driving, maintaining and fine-tuning the car to achieve success. I discovered that there is a definite correlation between driving an extremely fast car and running a successful startup - or any business for that matter.
One of the most vital components of a successful company is an effective branding strategy that creates deep interest and loyalty among its targeted consumers. Although this is a clear focus in many industries, the branding of many travel technology companies speaks primarily to the functionality of products, while failing to connect with the emotional aspect of their target audience.
From startups to Fortune 100, companies of all sizes struggle with keeping their content fresh, exciting, compelling and unique. Bill Gates famously proclaimed that 'Content is King' in 1996 and now, almost two decades later, content has certainly become a major player in the world of travel technology marketing.
Theres a reason why CMOs at the largest tech brands report that content marketing is the second most important initiative, only behind measuring ROI. In fact, 75% of marketers are increasing investment in content marketing in 2017.