General Electric has a new advertisement running on television with the central character an 'idea' kind of a furry, non-descript creature, who is dismissed, dissed and detached until someone welcomes him to GE, and the 'idea' soon becomes festooned with colors and met with acclaim. Something new is scary sometimes, and many of us would avoid that 'idea' creature on the street.
Yeah right! They say it is never personal when they crush you in a deal or downsize you to the street. It is just business. However, we gnash our teeth and raise our hands to the sky, lamenting no clear means to better engage our Customers.