It’s still early days for Gen Z — its oldest members are still in their teens or early 20s — but marketers are trying to get a handle on what they want and expect from brands.
It’s that time of year where budget planning is in place and critical reviews of current year spending are being analyzed. When it comes to looking at lowering costs while improving productivity, corporate travel policies rank high on the list. However, no longer can corporations afford the luxury of developing one program suited to all travelers and stay rigid throughout the year on compliance.
Digital advertising was once touted as the holy grail of marketing because it was dynamic, targeted and easily measurable – therefore quantifiable. Nearly half of marketers plan to boost their investments in digital channels this year, reports Forrester Research, and 43% of respondents said they are still experimenting with digital marketing and do not yet know what works.
 Page 1 of 1  
Ads by Nevistas

Your Email Address
Advertise Here