Northstar Travel Media, the leading business-to-business information company serving the travel and meetings industries, has acquired Mountain Travel Symposium (MTS), a conference that attracts mountain destination travel professionals from all over the world in North America every spring.
MTS brings intelligent, high-quality content and business building opportunities to industry leaders, and the acquisition advances the company's strategy to expand its presence in this exclusive travel market.
The conference is the premier event focusing on mountain regions globally and the changing trends in marketing, distribution and technology. The seven-day event provides travel industry executives the opportunity to meet one-to-one at targeted exchange sessions and at various networking functions. It is the largest and longest-running annual gathering of travel professionals promoting business connections for mountain destinations across the globe. Representatives from mountain resort businesses have gathered at MTS each spring for almost 40 years.
"The addition of Mountain Travel Symposium is an exciting opportunity for our company," said Thomas Kemp, Chairman and CEO of Northstar Travel Media. "We have been rapidly growing our portfolio of high-quality face-to-face events serving the global travel industry. The addition of MTS, following our recent acquisition of Asia-based Web in Travel, strengthens our commitment to serving our core markets with unique and informative events."
As part of the transaction, Northstar Travel Media has entered into a management services agreement with Michael J. Pierson, Inc. to produce the Mountain Travel Symposium in 2015 and 2016. Pierson, President of the event management company, said "Mountain Travel Symposium was just a small event when it launched. The growth of the event has been extraordinary, and with Northstar's resources behind us, I'm confident that growth will continue."
The 2015 event is scheduled in April at the Fairmont in Whistler. The operations team will report directly to Alicia Evanko, Vice President of Events for the Northstar Travel Media Travel Group.
"We're looking forward to building on the success of this conference," said Evanko. "This is the one place where the mountain travel industry's top leaders and innovators meet, and we're thrilled to be a part of it."
According to PhoCusWright's U.S. Skier and Ski Traveler Report, ski travelers represent an attractive and lucrative traveler segment. For many of these passionate and driven travelers, a desire to hit the slopes is an important travel motivator that drives their leisure travel decisions. Skiers spend more, purchase further in advance and use digital sources extensively when shopping for and booking ski travel.
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