Questex Hospitality + Travel has named Jill Birkett event director, responsible for the company’s leisure events portfolio including Luxury Travel Exchange International (LTX).
The 2014 LTX, to be held Dec. 9-11 at The Palazzo® Las Vegas, brings fully vetted, top-producing advisors of luxury and premium niche travel together with leading suppliers for three full days of one-to-one meetings, interactive networking and educational programming. The successful 2013 program hosted more than 5,000 one-to-one meetings among 900 professional travel advisors and 300 luxury travel suppliers.
“Jill comes to Questex with more than 20 years of expertise creating, managing, selling and organizing trade shows for global brands,” said Marilyn McHugh, Questex Hospitality + Travel vice president of global events. “Having previously worked with Jill, I can attest to the strength of her dynamic leadership and management capabilities. She will be a tremendous asset directing an event that drives measureable results for our delegates and furthers our commitment to millennial travel advisors.”
During the last five years, Birkett was business director of the Beauty & Wellness Industry division of UBM plc, a global events marketing and communications services company based in London, responsible for managing a business-to-business event that connects global suppliers with major global brands including Revlon, Estee Lauder and Chanel, among others.
Prior to that, she was vice president and general partner of Unicomm LLC, a Milford, Conn., business-to-business communications company specializing in trade shows and conferences, responsible for managing four to five Travel & Adventure Shows annually that were attended by more than 100,000 consumers and 2,000 travel agents.
She was vice president of operations, USA, for Advanstar Communications, for two years before becoming chief operating officer of b-there Corp., a Web-based group air and hotel booking tool, which she served for three years.
From 1986 to 1997, Birkett was vice president of Expocan Management Associates of Fairfield, Conn., where she managed operations and logistics for 12 trade shows and conferences that generated $45 million in annual sales. Previously, she held sales positions with Marriott hotels and was a trip manager for S&H Motivation and Travel, where she worked on incentive programs for Goodyear, Ford, Xerox and other major U.S. corporations.
She earned a bachelor of arts degree in economics from Saint Mary’s College, Notre Dame, Ind., and lives in Stamford, Conn.
About Questex Hospitality + Travel
Questex Hospitality + Travel, the largest multimedia organization in the world dedicated to travel and lodging, drives revenue, productivity and value-creation for these related industries through strategic investment and deal-making forums, powerful lead-generation tools, interactive online business solutions, world-class events and industry-leading publications.
Questex Travel Group, a division of Questex Hospitality + Travel, serves travel marketers globally through its TravelAgentCentral.com, LuxuryTravelAdvisor.com, TravelAgentUniversity and International Meetings Review online portals. It operates the leading luxury travel booking site, FiveStarAlliance.com, publishes Travel Agent and Luxury Travel Advisor magazines and produces leisure events: Luxury Travel Exchange International, ULTRA Luxury Summit, Young Travel Leaders Conference and Hawaii Travel Exchange and MICE events: Global Meeting & Incentive Travel Exchanges and CONFEC conferences.
Questex Hospitality + Travel also provides business development, marketing and training services to national tourism organizations/destination marketing associations, hotel, gaming, resort and cruise companies, online travel agencies and travel advisors worldwide. Questex Hospitality + Travel is a division of Questex Media Group LLC, headquartered in Newton, Mass., with offices throughout the world.
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