Trends

Survey - Valentine's Day the Desired Secondary Holiday to Plan a Weekend Trip

With Valentine's Day right around the corner, Hotwire.com today released findings from its third annual American Travel Behavior Survey, conducted online in October 2013 on behalf of Hotwire by Harris Interactive among over 2,000 U.S. adults ages 18 and older.

Hotwire

With Valentine's Day right around the corner, Hotwire.com today released findings from its third annual American Travel Behavior Survey, conducted online in October 2013 on behalf of Hotwire by Harris Interactive among over 2,000 U.S. adults ages 18 and older. According to the survey, 42.3 million American adults (18 percent) reported that they'd prefer to plan a weekend trip around Valentine's Day, more than any other listed "non-major1" holiday. Luckily, Valentine's Day falls on the Friday before President's Day this year, creating the perfect opportunity for a long weekend escape. To guide these lovebirds, the experts at Hotwire have revealed 10 of the most sought-after spots for significant others taking a romantic respite.

"Our personal relationships can often take a backseat to the stressors of daily life, but something as simple as a weekend trip can help bring many of us back together," said Henrik Kjellberg, president of The Hotwire Group. "To me, vacations help rejuvenate relationships because you're able to relax and enjoy your time with one another. It's not often that Valentine's Day falls right before the three-day weekend, and with the prices we're seeing, travelers can rest assured that a getaway is more affordable than they think."

Below are Hotwire's top 10 most popular Valentine's Day destinations, along with sample deals for each city:   

Destination

Sample Deal

Neighborhood/Area

1.    New York, NY

4-star hotel, $118/night

Midtown East

2.    Las Vegas, NV

4-star hotel, $96/night

The Strip – South

3.    Chicago, IL

4-star hotel, $76/night

Magnificent Mile North

4.    Orlando, FL

4-star hotel, $85/night

Lake Buena Vista – Downtown Disney

5.    San Francisco, CA

4-star hotel, $155/night

Financial District – Embarcadero  

6.    Los Angeles, CA

4-star hotel, $124/night

Redondo Beach – Hermosa Beach

7.    Washington, D.C.

4-star, $80/night

White House – Downtown

8.    Phoenix, AZ

4-star, $96/night

Scottsdale

9.    San Diego, CA

4-star, $143/night

Mission Valley – Hotel Circle

10.  Miami, FL

4-star, $210/night

Coral Gables – Coconut Grove

The above hotel averages are based on bookings on Hotwire.com during Valentine's Day weekend (2/14 – 2/17/14) made on 1/13/14. Hotel sample rates are based on Hotwire Hot Rate® searches made on 1/23 for travel dates 2/14 – 2/17/14.

 

Survey Methodology

This survey was conducted online within the United States by Harris Interactive on behalf of Hotwire from October 8-10, 2013 among 2,020 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact monica.caires@grayling.com.    

*According to the 2010 U.S. Census, there are 234.6 million Americans aged 18 and over.

1 "Non-major" holidays in this survey refer to holidays for which employees aren't typically given the day off



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