Orange Collection (Solomon's Guide) Launches First Print Edition Under New Branding

2014-01-22
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  • Travel Industry Wire Formerly known as Solomon’s Guide, Orange Collection is Southern Africa’s longest running travel guide with more than 40 annual editions published since 1971. In this newest edition, Orange Collection has launched a fresh look to go with its streamlined focus on properties for the MICE trade and group travel.

    We’ve heard from tour operators and PCOs about the need for one reference point that focuses on the larger properties that are key to their industry. Something that tells them at a glance how many conference delegates a venue can host or what special facilities they have for events. Orange Collection is that reference point. It gives you all the information at your fingertips on a variety of platforms that will suit your every need.

    Logo - Orange CollectionIan Solomon, CEO of Moja Media, says: “The new format of Orange Collection reflects Moja Media’s other stalwart brand, Portfolio Collection, which my partner James Delaney and I bought last year. We wanted to make it younger, fresher and more relevant to specific areas of the travel industry where we have identified a gap in the market.”

    The Solomon’s Guide iPad app was the first accommodation app in South Africa. Our new Orange Collection app allows for offline browsing and online booking. Smartphone versions of the app will be available for iPhone, Android, Windows and Blackberry in February 2014.

    Orangecollection.co.za is our slick, frequently updated website that mirrors all the information in the guidebook, as well as carrying additional images, information and booking tools, giving you the option to make live bookings directly or enquiries through our online reservation system.

    The new DL-size guidebook fits snugly on the busiest of desks and lists all our venues in a clean and modern layout. There is also an eGuide version with easy to click through pages, which is compatible with PCs, laptops and mobile devices.

    You can also join the Orange Collection community on Facebook, Twitter and Pinterest, where you will find giveaways, accommodation specials, travel conversations and fantastic photographs.

    Ian says: “My father built the foundation of Solomon’s Guide on his years spent travelling around the country and personally visiting many of these venues. As successful as it has been, the time is now right to update the brand. I have no doubt that this is a step in the right direction for Orange Collection, and I look forward to where we’ll be taking the brand in 2014.”

    To download the iPad app, you can visit orangecollection.co.za/app. To get your copy of our new guidebook, email Liesel on res@orangecollection.com.za To become an Orange Collection member, email: Raze@mojamedia.com


    Logos, product and company names mentioned are the property of their respective owners.

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