his change is being made to give the company its own distinct identity and eliminate the confusion between the company's current name and American Eagle, the regional flying brand of American Airlines, Inc.
American Eagle Airlines, Inc. (American Eagle Airlines), a wholly owned subsidiary of American Airlines Group Inc., announced today that the company will be changing its name to Envoy in spring 2014. This change is being made to give the company its own distinct identity and eliminate the confusion between the company's current name and American Eagle, the regional flying brand of American Airlines, Inc. With the formation of American Airlines Group, the 10 carriers currently providing regional service for the legacy American and US Airways networks will all eventually fly under the American Eagle brand.
"Our people and our company – which is one the largest regional carriers in the world with some of the best people in our business – deserve a name that is all our own," said Pedro Fabregas, the president and CEO of American Eagle Airlines. "By taking on the Envoy name, we can better differentiate ourselves from the competition and better market ourselves. This is important for both our people and our company as we further expand our ground handling business."
American Eagle Airlines has more than 14,000 employees and a growing portfolio of business outside of its flying operations, including a robust aviation ground handling operation. Envoy was chosen as the company's new name after an extensive selection and vetting process that included looking at more than 1,000 names and considering feedback from American Eagle Airlines employees. The name was chosen because Envoy is reflective of what the company does for the airlines it works with – serving as their ambassador and a representative to their customers.
Customers traveling on both American Eagle Airlines and American Eagle-branded regional air service will not experience any changes to their travel experience as a result of this name change. Ticket counters and gates will continue to be branded American and American Eagle and Envoy's aircraft will continue to operate using the American Eagle brand and livery. Once the necessary regulatory processes and approvals are complete, "Operated by Envoy" will be added to the company's aircraft paint scheme and noted on customers' tickets much like it is for American's other regional carrier partners currently flying using the American Eagle brand.
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