Crystal is partnering with PURE Marine Solutions, sister company of leading allergy-friendly hospitality innovator PURE Global, for a comprehensive transformation utilizing the only hypoallergenic process patented and proven to deliver a safe and healthy environment.
Allergy sufferers can check their discomfort at the door – of 70 Crystal Serenity doors, that is – when ultra-luxe Crystal Cruises launches the cruise industry's first hypoallergenic staterooms. Crystal is introducing a whole new category of luxury accommodations for the most refreshing night's sleep possible on the world's #1 cruise line: Deluxe PURE Staterooms.
Crystal is partnering with PURE Marine Solutions, sister company of leading allergy-friendly hospitality innovator PURE Global, for a comprehensive transformation utilizing the only hypoallergenic process patented and proven to deliver a safe and healthy environment. During Crystal Serenity's "Extreme Makeover" dry-dock in November, each of the current 70 "AA" verandah rooms will undergo PURE's seven-step air and surface purification process to remove allergens and reduce the risk of common irritants. Among the many steps to maintain this superior allergy-friendly indoor environment, a state-of-the art medical grade air purifier will continue to filter out 99.9% of all impurities and dust. While PURE rooms are usually sold at a premium at shoreside luxury properties such as the SLS Beverly Hills, Park Hyatt Toronto, and Fairmont Chicago, Crystal's Deluxe PURE Staterooms will be available to guests at no additional cost. The rooms debut on November 27 and will be designated as "P1" and "P2" in April.
"Imagine returning to your room after a full day ashore in a bustling city like Rome or Bangkok, and then slipping into your purified sanctuary of ultra-clean air and hypoallergenic bedding," says Jack Anderson, Crystal's senior vice president, marketing & sales. "For guests who suffer from allergies, have mild respiratory issues such as asthma, or who simply desire a respite from the air quality in many cities, these staterooms will become a haven of fresh air – for no additional cost."
How does a room become PURE?
Crystal's housekeeping staff will be trained in any daily maintenance routines required. Every six months, PURE specialists will also re-service the rooms, ensuring spaces are kept to the highest of hygiene levels indefinitely.
What are the tangible results guests may see, feel, and experience from staying in a Deluxe PURE Stateroom?