Hotwire Reveals 78 Percent of Americans Who Plan to Travel for Thanksgiving Have Not Yet Booked

2012-11-08
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  • Hotwire Hotwire.com revealed that of those U.S. adults planning to travel for Turkey Day this year, 78 percent had not yet booked their travel (e.g., airfare, car rental, hotel) as of October 26. This according to a poll conducted online on their behalf by Harris Interactive among over 2,000 adults ages 18 and older.

    Despite Thanksgiving travel prices that are rising with each passing day, Americans are still holding off on booking their holiday travel. Hotwire.com revealed that of those U.S. adults planning to travel for Turkey Day this year, 78 percent had not yet booked their travel (e.g., airfare, car rental, hotel) as of October 26. This according to a poll conducted online on their behalf by Harris Interactive among over 2,000 adults ages 18 and older. While the percentage is slightly lower than last year's number (82%), it appears that many Americans are still waiting until the last minute despite the rising cost of travel in 2012, and could endure expensive travel costs as a result. The good news is that Hotwire® has last minute deals and expert advice to help out procrastinating travelers.

    "Thanksgiving airfare and hotel prices are up compared to last year, and they're likely to increase even more as we get closer to the holiday," said Clem Bason, president of the Hotwire Group. "Booking last minute travel can be risky during these busy times, but it's not impossible to nab a deal. Procrastinating travelers are just going to have to be a bit savvier and more vigilant in order to score savings over the next few weeks."

    *Survey Methodology
    This survey was conducted online within the United States by Harris Interactive via its QuickQuery omnibus product on behalf of Hotwire from October 26 - 30, 2012 among 2,231 adults ages 18 and older and and the 2011 survey was conducted from October 28-November 1, 2011 among 2,429 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Monica Caires at Monica@atomicpr.com or (323) 648-5426.


    Logos, product and company names mentioned are the property of their respective owners.

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